All Latest Articles

Give Your Marketing Purpose – Championing Causes Through Purpose Driven Marketing

JBarrett, (Dec 4, 2019)

Hear from MasterCard and Philips on how to market behind a positive cause

North America’s Must-Attend Customer Service Strategy Meeting Hits NYC

JBarrett, (Aug 22, 2019)

The customer service department is too often referred to as “just a cost center”. And perhaps in the past we have been more reactive than proactive – but not anymore.

Webinar Recordings: HP, Google and Sure Petcare share the latest strategies and innovations for customer-centricity

JBarrett, (Aug 16, 2019)

Accelerate your customer service efforts by listening to 45 minutes of direct takeaways from these European leaders.

Webinar Recordings: Create Personalized Digital Product Experiences through a deeper customer understanding

JBarrett, (Aug 16, 2019)

WeWork, Fifth Third Bank and Good Eggs share how to Create personalized digital product experiences through a deeper customer understanding

Webinar Recordings: Deliver Unique Mobile Customer Experiences through Personalization, Analytics and Insights

JBarrett, (Aug 16, 2019)

Incite Group have brought together NFL, PGA Tour and Lemonade for a live 45-minute webinar to discuss how you can improve your mobile engagement

Scale Versus Personalization: Topics from the Brand Marketing Summit 2018, New York

Zsofi Kulcsar, (Nov 14, 2018)

How to reach distracted audiences in a multi-channel, digital world was top-of-mind during the Brand Marketing and Social Media Summit that took place in New York on October 24 and 25, 2018.

Uber, City of San Diego, NGP Capital, City of Austin and many more confirmed to speak at the inaugural IMACT>CITIES conference and expo

Zsofi Kulcsar, (Sep 6, 2018)

FCBI, the company behind leading business intelligence brands including Ethical Corporation, Incite Group and Insurance Nexus has launched a brand-new community dedicated to smart cities and urban development; IMPACT>CITIES.

Exclusive Q&A with Jill Cress, Chief Marketing Officer at National Geographic

Zsofi Kulcsar, (Aug 8, 2018)

For 2018 Incite Group has made a bold statement ‘Marketing is Dead: Engagement is Alive’ what are your thoughts on marketing’s role to drive engagement?

The US top digital conference brings together digital product, UX and engagement leaders to discuss digital transformation

Zsofi Kulcsar, (Jul 12, 2018)

Incite Groups Open Mobile Summit (27th-28th November, San Francisco) - The USA's most senior gathering of digital product, UX design and engagement executives from global brands - returns for 2018 with an expanded focus and its most senior line up.

Wasserman Exec: Brands Need New Game Plan for Streaming Sports

RobertGray, (Feb 20, 2018)

Digital distribution has obviously been a game changer for sports content providers as well as advertisers and one company that’s at the center of sports marketing is Wasserman.

Traitify: Personality-Driven Product Generates Leads

Anonymous, (Jan 22, 2018)

Mobile app Traitify aims to put more personality into the digital experience. In fact, the company’s first product is a personality test that’s designed to match job seekers with employers. It also purports to predict whether applicants will perform well and stay for a while on the job.

VenueNext Uses NFL Playbook to Hit Paydirt in mHealth

Anonymous, (Jan 5, 2018)

A new app aims to make healthcare and hospital visits less painful, applying lessons learned by removing friction for patients and their visitors as well as employees in the same fashion that’s been done for fans at professional sporting events.

Making Mobile Magic: Start with the Consumer ( Open Mobile Summit Day 2 Wrap Up)

Zsofi Kulcsar, (Dec 1, 2017)

When designers solve customer needs, everyone wins. Susan Kuchinskas reports on day two of the Open Mobile Summit in San Francisco.

Mobile Must Evolve: Open Mobile Summit Day One Wrap Up

Zsofi Kulcsar, (Nov 30, 2017)

Companies shouldn't linger at a mobile-centric strategy, experts say. Susan Kuchinskas reports.

Modern Marketing Messaging: Content Rules No Matter the Platform

adaptive, (Nov 6, 2017)

Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. As Robert Gray finds from a number of leading marketing executives, it's more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content to cut through the clutter.

Scoring Revenue and Growth in the Saturated F2P Games Market

adaptive, (Nov 6, 2017)

Even though the mobile games market is showing massive growth, carving out a piece of the pie is not so easy. In an oversaturated market for free-to-play games, it’s hard to become the next big Clash of Clans. But as Hans Klis reports, creating a good monetization strategy and marketing plan is the key to success.

Mobile Digest: With iPhone X, Apple launches “smartphone of the future”

adaptive, (Nov 6, 2017)

Apple promised to reimagine everything about its flagship device. It might just have pulled it off. Andrew Tolve reports.

Specialized App Uses Mobile Tech to Customize Cyclists’ Rides

adaptive, (Oct 23, 2017)

Mobile technology is not only changing product design and marketing, it’s literally boosting sales on the floor for some retailers.

A Tough Mudder Exec on Storytelling, Personalization & Expanding the Brand

adaptive, (Oct 23, 2017)

Content may still be king but savvy marketers are tweaking their messages to tell stories in different ways for different methods of distribution. That’s a key element in marketing a business that is expanding its brand in new directions, according to Jerome Hiquet, chief marketing officer, Tough Mudder.

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