All Latest Articles

Courage and Authenticity: an extract from the Incite Summit: East 2015 eBook

Mark Kersteen, (Dec 8, 2015)

The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.

How Toyota, Walmart, and more are marketing to more diverse customers

Matt Pigott, (Dec 8, 2015)

Toyota, Walmart, Target, and McDonald's are taking enormous strides to connect with the next generation of multilingual, multicultural customers

Dell is winning fans with its long-term approach to social influencers

Mark Kersteen, (Nov 25, 2015)

By building real relationships, Dell is capitalizing on social's most sought-after leaders

10 (+1) insights from Incite Summit: East

Cara Cummings, (Nov 20, 2015)

Cara Cummings from Fizzl Media shares her top pieces of wisdom from this year's event

How I got my start at Incite (despite knowing nothing about marketing)

Kate Frasca, (Nov 17, 2015)

When I started at Incite Group, almost two and a half years ago, I didn’t know the first thing about marketing

Why customers don't want to share their data (and how to change their minds)

David Howell, (Oct 29, 2015)

Communicating value to consumers is an on-going action that all brands need to be fully engaged with.

Finally understand the entire customer journey

David Howell, (Oct 28, 2015)

Use data gathered across touchpoints to better understand your customers' needs.

Visa's approach to analytics insights: Simple, quantifiable, and actionable.

Brynn Smith-Raska, (Oct 27, 2015)

An interview with Ramkumar Ravichandran

Securing brand affinity through bespoke, and unforgettable, customer service: Customer Service Summit 2015

Mark Kersteen, (Oct 23, 2015)

Insights from American Express, Southwest, and Symantec from #CSMCS

Achieve seamless, personalized service across all channels: Customer Service Summit 2015

Mark Kersteen, (Oct 22, 2015)

Insights from Hyatt Hotels, Time Warner Cable, and Conversocial at #CSMCS

Multicultural marketing: don’t misfire with your next campaign

Matt Pigott, (Oct 21, 2015)

Your audience is more diverse than ever, take care to make marketing that's still relevant.

How brand journalism saved McDonalds' bacon

Matt Pigott, (Oct 20, 2015)

If brand journalism is on the rise, thank McDonald’s for laying its foundations a little more than a decade ago.

The customer data value exchange: What's in it for them, what's in it for you

David Howell, (Oct 19, 2015)

Data­ literate consumers get better products, services, and experiences. Businesses get more accurate, holistic, and actionable data.

Leveraging Economic Growth: The French Industry Awards in Digital Innovation

Nelsy Rodriguez, (Oct 17, 2015)

Our European correspondent Nelsy Rodriguez gives us the update on Europe's most impressive tech developments across industries.

Quantifying emotion: An interview with Tony Bodoh

Brynn Smith-Raska, (Oct 16, 2015)

"These quants need to watch Pixar’s 'Inside Out.'"

Why the Incite Summit helps to solve Marketing's speed challenge

Nick Johnson, (Oct 14, 2015)

Marketing is changing—fast

How to get consumers to trust you with their data

David Howell, (Oct 13, 2015)

It's not easy, but it's crucial.

Shopping in 2020: a glimpse at the future of retail

Matt Pigott, (Oct 12, 2015)

Smart mirrors, instant shipping, social shopping—it's not science fiction, it's already happening.

These brands and campaigns inspire marketers to do better marketing

Mark Kersteen, (Oct 9, 2015)

There’s no shortage of excellent marketing being done by brands big and small.

Microsoft's #MakeItHappen campaign grabs attention (and heartstrings) over social

Tamsin Oxford, (Oct 8, 2015)

UGC continues to impress brands with its effectiveness.

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