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Twitter as more than a broadcast medium, how visible digital ads really are and how the B2B sector is increasingly embracing social media.
The latest research from Brandwatch reveals that a quarter of brands are still using Twitter as a broadcast platform and ignoring its core engagement features.
Social media and customer services now go hand-in-hand. However, brand owners still need to integrate their approaches to gain the most from this vital touch point.
Leading social media directors from American Airlines, Dell, Ancestry.com, Clorox, and many more will be discussing how they approach social media which is no-longer dominated by marketing at CSMSF
Over the last six months, we have collected feedback from several hundred marketing and communications executives from corporations. This information...
“things are being transformed quite significantly - [they] are changing and accelerating fast.” The heading above is a direct quote from Marc...
Fashionistas love social, engagement now understood by brands and how Instagram video is a key brand enhancer.
For social media to offer corporations real world gains, these initiatives have to be lead from the top.
Brand owners have long lamented their difficulty showing tangible ROI with their social media activity. But could this be about to change?
As part of the run up to the Incite Summit East, we asked our community to vote on the sessions we plan on running at the conference. We'll give...
New insights into social media demographics. FedEx does it again, and how social media channels must work together.
Using the right attribution model with your social media marketing is vital to ensure high levels of ROI.
Imagine a journey without any end and where every stop sees faces and pictures screaming for your attention. Which one catches your eye?
Every week, we ask our community to answer a tough question. The aim is to pull together some useful statistics, trends and benchmarks that are...
In the run up to the Incite Summit (September 18-19, NYC), we interviewed some of our senior executive speakers. This week, we spoke with Jan Jones...
Big data. The term that launched a thousand white papers. And when you look at some of the statistics floating around, one shouldn’t be...
UK hospitality and social media, B2B embraces social networks, and how photos are the most engaging content.
Linking TV ads to supporting Twitter posts is now shown to be a powerful partnering of engagement channels that is having a direct and positive impact on sales.
Having a brand voice is a great thing but if you don’t ensure all departments within your corporation understand it, there won’t be any coherence or consistency to promote your business’ brand value
Rachel Hall from Honda has written a very interesting critique of the current drive towards data-driven marketing, over at the DMA Blog. We’ll have...