All Latest Articles

How did MetLife become more customer-centric?

nickjohnson, (May 24, 2013)

Claire Burns is the Chief Customer Officer at MetLife, a leading global provider of insurance, annuities and employee benefit programs, serving 90...

POLL RESULTS: What might encourage you to change your Facebook strategy?

nickjohnson, (May 22, 2013)

  For more statistics and facts from your corporate peers, go to http://incitemc.com/questions/  

In-depth with Lenovo's VP of Comms Pt.II: Storytelling, the importance of reputation and speed of response

nickjohnson, (May 22, 2013)

Jeff Shafer is responsible for global communications at Lenovo, the US$30 billion personal technology company and the world’s second-largest PC...

Wednesday Update

Nick Johnson, (May 22, 2013)

Wednesday Update including: automotive success on Twitter, how to stay legal with your social media, and a new analysis tool from Google.

How to improve customer service through collaboration Part 1: Tools of the trade

adaptive, (May 22, 2013)

It’s noisy out here! How can customer service teams cut through the clatter so they can hear the right conversations to do their jobs?

Turning Likes into buys

adaptive, (May 21, 2013)

The link between social media and conversion has in the past been tentative to say the least. Recently however, evidence shows that social media now has a quantifiable impact on real-world conversions

Report Cheat Sheet: "The Coming Era of On-Demand Marketing"

nickjohnson, (May 21, 2013)

In this series, we'll summarise the key findings from notable industry white papers and reports - so you can scan the core insight and decide whether...

In-depth with Lenovo's VP of Comms Pt.I: Internal convergence and 'glocal' communications

nickjohnson, (May 20, 2013)

Jeff Shafer is responsible for global communications at Lenovo, the US$30 billion personal technology company and the world’s second-largest PC...

Jennifer Dominiquini, CMO of Sears/Kmart (Fitness, Sporting Goods and Toys), on measurement, personalised user experience and more

nickjohnson, (May 17, 2013)

A few days ago, I had the opportunity to talk with Jennifer Dominiquini, who is the Chief Marketing Officer of Sears/Kmart Fitness, Sporting Goods...

Q&A with Ginna Sauerwein, Managing Director for FedEx TechConnect

adaptive, (May 14, 2013)

As Managing Director of FedEx TechConnect for the Western Region, Sauerwein oversees eight customer contact centers including reps working remotely from home and over 1,300 employees.

Wednesday Update

Nick Johnson, (May 14, 2013)

Wednesday Update including the latest trends in B2B social media marketing, how second screen activity drives TV engagement and the power of Facebook login integration.

The Future of Social Selling

adaptive, (May 14, 2013)

Social media has transformed retailing. The question that corporations are now asking is how will this channel evolve in the future?

Unmetric Guest Blog: How Dove Achieved 2,000% Subscriber Growth on YouTube In 15 Days

Anonymous, (May 10, 2013)

‘Love thyself, for thou art beautiful’ – seems to be Dove’s new commandment of self-esteem and beauty.

Well, it turns out McKinsey agrees with us

nickjohnson, (May 8, 2013)

Have a look at www.incitemc.com/marketing to see what I mean. Reassuring…

Wednesday Update including how social media continues to transform retailing, Facebook’s Q1 performance, and which brands are not only listening but also responding to their customers over the leading social media networks.

Nick Johnson, (May 7, 2013)

n this week's review of the week's big corporate social media stories, we look at Selling, Facebook, Social Listening and much more!

Three white papers on the future of marketing and communications

nickjohnson, (May 6, 2013)

Here are three white papers I’ve just written for our new business, Incite Marketing and Communications. The 4 Key Issues of 2013: Predictions for...

Wells Fargo on big data, customer-centricity and multi-channel communications

nickjohnson, (May 5, 2013)

In the run-up to the Incite: Summit East, we took some time to discuss the big issues for Corporation Communications executives in 2013 with Alan...

The Social Sales Funnel

adaptive, (May 2, 2013)

Businesses that can place social media effectively within their sales funnels will reap the rewards of customer loyalty

Wednesday Update including: how brands need to start engaging on Twitter, who are the core users of social media, and how brands are not using Pinterest.

Nick Johnson, (May 1, 2013)

In this week's review of the week's big corporate social media stories, we look at the different social media channels you should be using!

PRESS RELEASE: FedEx, Netflix, DirecTV, T-Mobile, UPS and MasterCard among the 200+ leaders meeting this October to discuss social media for customer service.

adaptive, (May 1, 2013)

Leading companies will outline how customer service professionals can leverage social media to deliver business goals at the upcoming Social Media for Customer Service Summit NYC this October 22-23rd.

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