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stripped to the bone marketing results

Nick Johnson, (Jun 7, 2010)

LAST WEEK'S RESULTS 22% of our traffic from referring sites 34% direct traffic 11% search engines 33% ‘other’ Top 5 Traffic sources Direct traffic (22%) Google Ads (20%) Organic Searc...

"[There's] an inability to distinguish impact from ROI [in the corporate social media community]

Nick Johnson, (Jun 4, 2010)

Hi, As part of the run-up to the Corporate Social Media Summit, I've been conducting some interviews with speakers from the event. I recently had a chance to ask some questions of Don Barthomew, ...

4 weeks, 1 post - and the shattering of a Google Analytics mystery...

Nick Johnson, (May 28, 2010)

Hello again. Sorry about the delay. I've been busy, honest - running this and then preparing for this - which has rather taken on a life of it's own recently. We've got about 130 attendees so far, ...

An interview with yours truly (!)

Nick Johnson, (May 28, 2010)

Yesterday, Rohit Bhargava put up an interview with me on his blog. The interview focuses on what I've learnt from marketing the Corporate Social Media using social media channels. It refers to thi...

"Just because you think about your company 24/7 doesn’t mean everyone else does"

Nick Johnson, (May 26, 2010)

By way of an apology for my frankly inexcusable lack of posts, below is a short interview with Bill Tolany, Head of Integrated Media at Whole Foods Market. Bill is speaking with us in the run-u...

CHARTS: twitter/external eshot correlation, and lack of a twitter/new contacts correlation

Nick Johnson, (Apr 14, 2010)

Some charts, from the statistics I've been gathering over the last few weeks. [gallery link="file"] So, there are three charts above. The first chart shows 'everything'. It tracks my weekly we...

What seems to be a random drop in the power of social media marketing

Nick Johnson, (Apr 13, 2010)

It appears that I am being overcome by my workload - profound apologies for my lack of post last week. If we can all say that it was planned all along as part of my Easter break, I would be much ob...

has social media just become more useful than email marketing?

Nick Johnson, (Mar 31, 2010)

It started to look that way last week, so I would assume that you have been waiting with baited breath for this week's results. It represents far more of an 'acid test' for social media marketing ...

week two - more of the same?

Nick Johnson, (Mar 22, 2010)

...and here's me thinking I'd be able to post interesting little gobbets of observation throughout the week, and then do a nice summing up at the end. It hasn't quite panned out like that. Anyway,...

the results from week two are coming...

Nick Johnson, (Mar 19, 2010)

...but they'll be here on Monday. I want to take weekend traffic into account, as I've just tried something with LinkedIn.. I'll report back Monday.....

How worthwhile is social media marketing for me? - Wk1, The Results

Nick Johnson, (Mar 12, 2010)

I've just spent the last hour or so working to pull together marketing details and results for the Corporate Social Media Summit for this last week( ie period 08 March to 12 March, so a bit curtail...

The great social media experiment

Nick Johnson, (Mar 10, 2010)

Now for the big reveal. I've been trying to work out how to make sure that this blog will be useful for corporate comms/marketing professionals. On the train home from work a couple of days ago, ...

Our aims with the Corporate Social Media Summit

Nick Johnson, (Feb 18, 2010)

Hi there, I thought I should go over why we're putting together the Corporate Social Media Summit - and our aims for the event. Basically, I want to put together a place for big companies to talk...

A wordcloud and a prediction

Nick Johnson, (Feb 17, 2010)

So, a little explanation. Whilst doing research for the Corporate Social Media Summit, I spoke with over 20 social media execs- in the main from big companies like PepsiCo, IBM, Dell, Toyota, Xe...

Google Buzz and the impact on corporate social media

Nick Johnson, (Feb 10, 2010)

Well, I assume you've all got your Google Buzz accounts setup? First point - if you go to that homepage, the "Go beyond status messages" headline is rather an unsubtle broadside at Twitter, isn't ...

Corporate social media around the web - 1.0

Nick Johnson, (Jan 28, 2010)

Today, Chris Brogan contemplates quitting LinkedIn and Seth Godin says he doesn't use Twitter (in a broader post about managing the points of contact you have in your life). Sample quote - "I’m n...

Announcing our first conference - the Corporate Social Media Summit

Nick Johnson, (Jan 21, 2010)

Hi everyone, I've got this blog to bring you my thoughts on corporate implementation of social media. I've spent the last three months talking to Heads of Social Media, Corp Comms and Marketing a...

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