All Latest Articles
Hi all, Hope everyone is well? Plenty of activity across the social web this week… GM drops Facebook ads [F]acebook may be in the limelight because of its IPO, but according to reports in...
[W]ho should own social media? As social matures further, what is social expertise going to look like within business? Should we be looking at a specific social media department? Or will social sim...
Hello everyone, It gives us great pleasure to reveal the shortlisted companies for the first Useful Social Media Awards - held in conjunction with our Corporate Social Media Summit New York. ...
Plenty of activity across the social web this week… Ford and General Motors Twitter showdown [T]he latest showdown on the Econsultancy website pits two behemoths of the motor industry against e...
[I]s it really possible to take social media interaction beyond a numbers game and put a real value on social-media interaction such as a Tweet, like, or share? For many businesses, the answer is i...
Over 200 corporate executives will gather in New York on June 13 - 14 to discuss how to incorporate social media into digital marketing - and broader business - strategy. Social media has had an...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… How brands are using Facebook [F]acebook recently rolled out its new Timeline layout and also now have a...
[K]LM Royal Dutch Airlines was founded on 7 October, 1919 to serve the Netherlands and its colonies. KLM is today the oldest airline still operating under its original name. KLM has been part of th...
In this slideshow taken from the Corporate Social Media Summit in New York in 2011, Chris Baccus takes us through how AT & T use data to drive a better social strategy. The presentati...
Connect via Facebook to download an exclusive interview with Linda Rutherford, who is responsible for Southwest Airlines' PR and communications teams. Linda discusses how Southwest Airlines use ...
[T]he old age social media enigma of seeing social media deliver revenue is still a contentious issue, even in 2012. With 73.8% of companies saying they are not confident in attributing the right R...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Hasbro use social media to threaten blogger [C]orporate social media is supported to allow companies to ...
[E]ventbrite is an online service that people everywhere use to create, share, and join any event imaginable. Whether it's a photography class with a local artist, or a sold-out concert in a city s...
[S]ocial media monitoring delivers a deluge of data – some relevant and some not. It is easy to sometimes feel completely overwhelmed. The challenge facing corporate users is not to track and mea...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Is social media for all corporations? [Y]ou would think that social media applies to any company, but a ...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Per click revenues on Pinterest beat Twitter and Facebook [T]here is no doubt that F-commerce is here, b...
[G]artner, predicts that by 2015, more than 50% of organizations that manage innovation processes will gamify those processes”; and foresee that by 2014, a gamified service for consumer goods mar...
[N]issan, a global 500 company, is a multinational automaker, and currently offers products and services in more than 160 countries. Nissan have a clear vision to build relationships with their cus...
[T]he latest research from Ofcom reveals the love affair that Britain has with the smart phone. Over a quarter of adults now own a smart phone with this figure rising to almost half when teenagers ...
[U]seful Social Media asked 650+ social media practitioners about how they manage social in their company and their plans for the future. ...