All Latest Articles

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Bandsintown App Takes Music Discovery Business on the Road

adaptive, (Aug 22, 2016)

Bandsintown debuted in 2007 as a service on Facebook alerting users, as the name implies, that there are bands in town that they may care about. Eight years down the road, the mobile-first app boasts tens of millions of active users and more than a quarter of a million artists using the service to reach fans.

Musical.ly Maker Cheetah Mobile Exec on Creating Apps, Advertising, & Ratings

adaptive, (Aug 22, 2016)

Cheetah Mobile may be the largest mobile app developer that no on has heard of. At least that’s what the Beijing-based company’s VP of Global Marketing Aurelie Guerrieri says jokingly. While the parent company not may be a household name, some of its apps certainly are including Musical.ly and Clean Master. Guerrieri discusses in-app advertising, app ratings, and ad blockers with OMM's Robert Gray

Mobile Digest: Has Facebook finally solved the teen riddle?

adaptive, (Aug 22, 2016)

Facebook launches a gaming platform and a teens-only app to help woo its most elusive demographic. Andrew Tolve reports.

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

Augmented Reality Helps "Pokémon Go" Players & Advertisers Try to Catch ‘Em All

adaptive, (Aug 8, 2016)

Augmented reality has gone mainstream thanks to Pokémon Go, which has attracted even jaded New Yorkers into the game. And as Hans Klis reports, with so many young players, savvy retailers are using the game to try to catch ‘em all.

Latin America: Increasing Mobile Payment Adoption Part 2

adaptive, (Aug 8, 2016)

The countries of Latin America offer unique and compelling opportunities for mobile payments, especially given the proliferation of mobile devices in the region. But as Ruben Martinez reports from Bogota in this final installment, there are significant cultural and technological hurdles to clear before uptake becomes widespread.

Mobile Digest: Verizon mops up the Yahoo! mess for $4.83 billion

adaptive, (Aug 8, 2016)

The year-long debacle of Yahoo! trying to sell off its mobile assets is over. Verizon is the (lucky?) winner. Andrew Tolve reports.

Latin America: Increasing Mobile Payment Adoption Part 1

adaptive, (Jul 25, 2016)

The countries of Latin America offer unique and compelling opportunities for mobile payments, especially given the proliferation of mobile devices in the region. But as Ruben Martinez reports from Bogota in the first of two installments, there are significant cultural and technological hurdles to clear before uptake becomes widespread.

IMAX CMO: Using Mobile's Small Screens to Market the IMAX Big-Screen Experience

adaptive, (Jul 25, 2016)

IMAX is a company known for showing films on its large-scale screens, but it has a distinct mobile marketing plan.

Mobile Digest: Pokémon Go smashes records, sets off alarm bells

adaptive, (Jul 25, 2016)

Pokémon GO has transcended mere app-hood into a global phenomenon that is as bizarre as it is irresistible. Andrew Tolve reports.

Content and the platform puzzle: how the Discovery Channel solved it

Matt Pigott, (Jul 22, 2016)

The third and final installment of our three-part series on content and the art of brand storytelling.

Can fewer touchpoints lead to less CMO stress and happier customers?

Matt Pigott, (Jul 22, 2016)

Plus…how Disney is knocking personalization out the park!

Brand storytelling: to boost engagement, turn the lens on emotion

Matt Pigott, (Jul 15, 2016)

The second installment of our three-part series on content and the art of brand storytelling

Re-engaging Your Mobile Audience Part 2

adaptive, (Jul 11, 2016)

Mobile app growth rates are still rising but app developers are by and large finding greater growth from current users than from newcomers. Today’s apps must strike the right tone and balance in communicating with users to re-engage them if visits and/or spending begin to slip.

Beacons to Help Guide Visually Impaired and Blind Through Urban Areas

adaptive, (Jul 11, 2016)

While retailers use beacons to better communicate with customers, some other groups are looking at ways to use beacons and smartphones to help guide blind and visually impaired people around cities and on public transportation. Brendan McNally reports….

Mobile Digest: BlackBerry Classic is dead. Dead as a desktop.

adaptive, (Jul 11, 2016)

BlackBerry ditches its signature handset, as Google squares off against Microsoft in the mobile enterprise. Andrew Tolve reports.

Brand storytelling: how to deliver content that hooks and holds

Matt Pigott, (Jul 8, 2016)

The first installment of our three-part series on content and the art of brand storytelling

To achieve great customer service, perfect the art of technology

Matt Pigott, (Jul 1, 2016)

The first installment of our three-part series on customer service in a digital world

If chatbots are on the rise, what does it mean for the human face of customer service?

Matt Pigott, (Jul 1, 2016)

Part three in our three-part series on customer service in a digital world

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