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Anonymous, (Jan 22, 2018)
Mobile app Traitify aims to put more personality into the digital experience. In fact, the company’s first product is a personality test that’s designed to match job seekers with employers. It also purports to predict whether applicants will perform well and stay for a while on the job.
Anonymous, (Jan 5, 2018)
A new app aims to make healthcare and hospital visits less painful, applying lessons learned by removing friction for patients and their visitors as well as employees in the same fashion that’s been done for fans at professional sporting events.
Zsofi Kulcsar, (Nov 30, 2017)
Companies shouldn't linger at a mobile-centric strategy, experts say. Susan Kuchinskas reports.
Matt Pigott, (Feb 14, 2017)
Last in a four-part series on personalization in 2017
Matt Pigott, (Feb 14, 2017)
Third in a four-part series on personalization in 2017
Matt Pigott, (Aug 31, 2016)
Read this, the last in our three-part 'marketing attribution’ series
Matt Pigott, (Aug 24, 2016)
Marketing Attribution: Second in our three-part series
Matt Pigott, (Aug 16, 2016)
Marketing Attribution: first in a three-part series
Matt Pigott, (Jul 22, 2016)
The third and final installment of our three-part series on content and the art of brand storytelling.
Matt Pigott, (Jul 22, 2016)
Plus…how Disney is knocking personalization out the park!
Matt Pigott, (Jul 1, 2016)
The first installment of our three-part series on customer service in a digital world
Matt Pigott, (Jul 1, 2016)
The second part in our three part series investigating customer service in a digital world
Matt Pigott, (Jun 1, 2016)
Confusing customization and personalization is common, but there’s a world of difference between the two.
Mark Kersteen, (Mar 18, 2016)
To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”
Mark Kersteen, (Mar 1, 2016)
Marketers are an optimistic bunch...
Matt Pigott, (Feb 25, 2016)
"90% of consumers have their mobile phones with them 24/7."
Matt Pigott, (Feb 24, 2016)
Mobile is the future.
Brynn Smith-Raska, (Jan 27, 2016)
We recently sat down with Brett to get his advice and hear his personal experiences with programmatic.
Matt Pigott, (Jan 25, 2016)
Things are heating up in the realm of personalized marketing.
Matt Pigott, (Jan 20, 2016)
In our fifth annual State of Corporate Social Media report, wherein we polled over 1,100 social media and marketing professionals, we’ve noticed some interesting developments.