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CMOs from Pearle Vision, Hiscox, AIG debate how to build a brand

Mark Kersteen, (Jan 20, 2016)

At Incite Summit: East, we were fortunate enough to hear some truly thought-provoking discussion from industry leaders about their brand and marketing strategies.

How Marks & Spencer puts the Spark into their Christmas marketing

Matt Pigott, (Dec 18, 2015)

M & S doubles down on digital over the holidays, leading to a massive spike in engagement

New Trends in Mobile Marketing

adaptive, (Dec 4, 2015)

Mobile is No Longer Optional if You Want Your Marketing to Succeed: Hear the latest research into how customers are engaging with mobile, and get the...

Maintain a Unified Brand Message Across Multiple Channels

adaptive, (Dec 4, 2015)

Stay On-Message, Regardless of Medium: Set out clear messages for your brand that will work on video, display, and social. Learn Where Your...

Why customers don't want to share their data (and how to change their minds)

David Howell, (Oct 29, 2015)

Communicating value to consumers is an on-going action that all brands need to be fully engaged with.

Finally understand the entire customer journey

David Howell, (Oct 28, 2015)

Use data gathered across touchpoints to better understand your customers' needs.

Visa's approach to analytics insights: Simple, quantifiable, and actionable.

Brynn Smith-Raska, (Oct 27, 2015)

An interview with Ramkumar Ravichandran

The customer data value exchange: What's in it for them, what's in it for you

David Howell, (Oct 19, 2015)

Data­ literate consumers get better products, services, and experiences. Businesses get more accurate, holistic, and actionable data.

Leveraging Economic Growth: The French Industry Awards in Digital Innovation

Nelsy Rodriguez, (Oct 17, 2015)

Our European correspondent Nelsy Rodriguez gives us the update on Europe's most impressive tech developments across industries.

Quantifying emotion: An interview with Tony Bodoh

Brynn Smith-Raska, (Oct 16, 2015)

"These quants need to watch Pixar’s 'Inside Out.'"

Shopping in 2020: a glimpse at the future of retail

Matt Pigott, (Oct 12, 2015)

Smart mirrors, instant shipping, social shopping—it's not science fiction, it's already happening.

Use the voice of the customer to streamline your customer experience

David Howell, (Oct 7, 2015)

Customer data needs to become the foundation for your customer service.

The first question you need to answer about consumer data

David Howell, (Oct 5, 2015)

Why should consumers want you to have their data?

This is what marketers are sick of hearing about:

Mark Kersteen, (Oct 2, 2015)

We asked the speakers for Incite Summit: East what talking points have been discussed to death. Do you agree?

The winners and top trends from e-Commerce Paris 2015

Nelsy Rodriguez, (Sep 28, 2015)

Our European correspondent Nelsy Rodriguez shares her experience at Europe's biggest e-commerce show.

5 steps to building an emotional connection with your customers

David Howell, (Sep 24, 2015)

Authenticity and personalization are key for connecting with modern customers

Pinterest and Nordstrom team up to imagine the future of shopping

Matt Pigott, (Sep 23, 2015)

Savvy companies that feel they are lacking in either their digital or in-store experience are on the lookout for the next best thing – partnership.

Webrooming? Showrooming? They aren't a threat, they're an opportunity

Mark Kersteen, (Sep 11, 2015)

'-Rooming' isn't a surprising trend, it's the natural progression of customer behavior, and it's something marketers can capitalize on.

The right infrastructure for seamless support

David Howell, (Sep 4, 2015)

In the next extract from our most recent white paper, learn why breaking down silos of customer information is so critical

Go from customer service to customer experience

David Howell, (Sep 1, 2015)

In this extract from our most recent whitepaper, learn the three keys to winning over customers with personalized, social service

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