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Mark Kersteen, (Apr 22, 2014)
Data is (even) more valuable than you think — It's gold. It's oil. It's the future. Data is a lot of things to a lot of people. But, if it isn't...
adaptive, (Apr 9, 2014)
Well-defined metrics are the key to reliable statistics that relate to real-world gains
Liam Dowd, (Mar 27, 2014)
Discover how two multinational companies are leveraging social data to inform and shape their business decisions
Liam Dowd, (Feb 25, 2014)
There is so much social data you can spend hours analysing numbers that don’t actually matter to your business or products
nickjohnson, (Feb 12, 2014)
In this video from the Incite Summit, Sandra Zoratti, Bob Scaglione and David Dowd discuss the intersection of big data and marketing...
nickjohnson, (Nov 20, 2013)
General Mills is one of the world's largest food companies, with some of the most recognisable brand names in America under their umbrella - from...
adaptive, (Oct 29, 2013)
Communicate the right messages to mobile consumers at the right time and place so that they actively engage with your brand.
nickjohnson, (Oct 16, 2013)
We mentioned last week that Nielsen were launching a new ‘cross-platform’ campaigns rating system in the UK, in an effort to remain relevant in a...
adaptive, (Oct 8, 2013)
Engage your customer by speaking to them in the language that they prefer.
adaptive, (Sep 24, 2013)
For organisations to effectively engage with their consumers, segmenting and then personalising social media content is vital
adaptive, (Sep 18, 2013)
More attention to the data corporations have within their businesses is the key to enhanced engagement
adaptive, (Sep 9, 2013)
Join our free Webinar on September 24th at 9AM PST and learn the very latest social media best practice!
nickjohnson, (Aug 28, 2013)
Bridging the CMO-CIO Divide: how one exec became CMO after decades in the IT backroom Accenture have just released a report entitled "The CMO-CIO...
adaptive, (Aug 28, 2013)
Social media engagement must move away from the broadcast model and embrace personalisation
nickjohnson, (Jul 31, 2013)
Every week, we ask our community to answer a tough question. The aim is to pull together some useful statistics, trends and benchmarks that are...
nickjohnson, (Jul 31, 2013)
Big data. The term that launched a thousand white papers. And when you look at some of the statistics floating around, one shouldn’t be...
nickjohnson, (Jul 24, 2013)
Rachel Hall from Honda has written a very interesting critique of the current drive towards data-driven marketing, over at the DMA Blog. We’ll have...
nickjohnson, (Jul 17, 2013)
In the run up to the Incite Summit East, we interviewed several of our leading corporate executive speakers. In this interview, we talk to Nora...
adaptive, (Jun 26, 2013)
Raw data is about as useful as a chocolate teapot so here’s how to manage it effectively for powerful business results.
nickjohnson, (May 5, 2013)
In the run-up to the Incite: Summit East, we took some time to discuss the big issues for Corporation Communications executives in 2013 with Alan...