Marketing
Tamsin Oxford, (Oct 8, 2015)
UGC continues to impress brands with its effectiveness.
Mark Kersteen, (Oct 6, 2015)
The award-winning marketer shares his approach.
David Howell, (Oct 5, 2015)
Why should consumers want you to have their data?
Mark Kersteen, (Oct 2, 2015)
We asked the speakers for Incite Summit: East what talking points have been discussed to death. Do you agree?
Matt Pigott, (Sep 30, 2015)
Bonobos, Apple, Amazon, eBay, and Rebecca Minkoff are all working to reimagine the seamless shopping experience
Matt Pigott, (Sep 29, 2015)
HSBC, AT&T, Red Bull, and Cisco make the case for putting quality content first.
Nelsy Rodriguez, (Sep 28, 2015)
Our European correspondent Nelsy Rodriguez shares her experience at Europe's biggest e-commerce show.
Mark Kersteen, (Sep 25, 2015)
The speakers for Incite Summit: East share what they think are going to be the biggest game-changers over the next year
Matt Pigott, (Sep 23, 2015)
Savvy companies that feel they are lacking in either their digital or in-store experience are on the lookout for the next best thing – partnership.
adaptive, (Sep 23, 2015)
It features input from a panel of senior marketing and communications executives at Prudential, HSBC and Emblem Health.
Matt Pigott, (Sep 18, 2015)
Why is it harder to get Millennials' attention?
Matt Pigott, (Sep 16, 2015)
New research from Deloitte, Accenture, Bitkom and the CMO Council shows just how crucial a consistent customer experience has become.
Mark Kersteen, (Sep 11, 2015)
'-Rooming' isn't a surprising trend, it's the natural progression of customer behavior, and it's something marketers can capitalize on.
Matt Pigott, (Sep 10, 2015)
The newest crop of customers are a diverse and complex mix of personality types and backgrounds, but they're bound by a desire for one thing...
Nick Rojas, (Sep 10, 2015)
It’s always a struggle to get customers to convert. No matter how cool, well-publicized, or reasonably priced your product is, finding the right tools and methods for marketing it is never without its challenges.
Matt Pigott, (Sep 2, 2015)
AT&T's clever campaign built real engagement with millennials by giving them control and putting branding on the backburner
Anonymous, (Sep 1, 2015)
With the amount of content being produced and shared every day, it is vital that companies are able to measure the effectiveness of their campaigns...
Matt Pigott, (Aug 31, 2015)
It's more than a fad—gamification's success is based in behavioral psychology and math, and it can build heightened connection's with your brand in a competitive landscape.
Tamsin Oxford, (Aug 24, 2015)
A new privacy policy released by Spotify last week on August 19th saw the internet rise up in consternation and outrage...
Nick Johnson, (Aug 21, 2015)
Director of Shopper Marketing to join Prudential and eBay in New York at the USA's best brand-focused marketing conference.