Comms/PR

New Trends in Mobile Marketing

adaptive, (Dec 4, 2015)

Mobile is No Longer Optional if You Want Your Marketing to Succeed: Hear the latest research into how customers are engaging with mobile, and get the...

Dell is winning fans with its long-term approach to social influencers

Mark Kersteen, (Nov 25, 2015)

By building real relationships, Dell is capitalizing on social's most sought-after leaders

Visa's approach to analytics insights: Simple, quantifiable, and actionable.

Brynn Smith-Raska, (Oct 27, 2015)

An interview with Ramkumar Ravichandran

How brand journalism saved McDonalds' bacon

Matt Pigott, (Oct 20, 2015)

If brand journalism is on the rise, thank McDonald’s for laying its foundations a little more than a decade ago.

Leveraging Economic Growth: The French Industry Awards in Digital Innovation

Nelsy Rodriguez, (Oct 17, 2015)

Our European correspondent Nelsy Rodriguez gives us the update on Europe's most impressive tech developments across industries.

Microsoft's #MakeItHappen campaign grabs attention (and heartstrings) over social

Tamsin Oxford, (Oct 8, 2015)

UGC continues to impress brands with its effectiveness.

Will ad blockers spark a brand journalism revolution?

Matt Pigott, (Sep 29, 2015)

HSBC, AT&T, Red Bull, and Cisco make the case for putting quality content first.

How to deliver a seamless customer experience - both online and offline

adaptive, (Sep 23, 2015)

It features input from a panel of senior marketing and communications executives at Prudential, HSBC and Emblem Health.

The digital generation, part 5: How to (really) market to Millennials

Matt Pigott, (Sep 18, 2015)

Why is it harder to get Millennials' attention?

The digital generation, part 3: AT&T's @SummerBreak is the greatest trick a brand can pull

Matt Pigott, (Sep 2, 2015)

AT&T's clever campaign built real engagement with millennials by giving them control and putting branding on the backburner

Measuring the Effectiveness of Your Content Campaigns

Anonymous, (Sep 1, 2015)

With the amount of content being produced and shared every day, it is vital that companies are able to measure the effectiveness of their campaigns...

Spotify got slammed over its privacy policy—but did anything change?

Tamsin Oxford, (Aug 24, 2015)

A new privacy policy released by Spotify last week on August 19th saw the internet rise up in consternation and outrage...

Webinar Recording: Achieving Seamless Customer Service

Liam Dowd, (Aug 5, 2015)

Get actionable insight on developing: The Right Infrastructure for Seamless Support: Tying together web, chat, call, portal and social is...

The Democratization of Your Brand

Nick Johnson, (Jul 28, 2015)

Social media has given your customers far more power to dictate the conversation around your brand. Marketers are scrambling to respond.

Social Brand Identity, Part 2: From Voice to Identity

Tamsin Oxford, (Jun 26, 2015)

In the second installment of our ongoing series about building a proper brand identity on social, learn HCL’s key to consistently connecting, and get advice on how to go from managing a bunch of platforms to having a tangible presence.

Storify: Top Tweets from #CSMNY 2015

Liam Dowd, (Jun 19, 2015)

Here's a selection of the top tweets from the Summit

The Incite Group News Roundup

David Howell, (Jun 19, 2015)

Auto play video on Twitter, why brand persona is lacking in corporations, and YouTube Gaming channel coming soon

14 of the Best Takeaways from CSM NY 2015: 10-14

Mark Kersteen, (Jun 18, 2015)

We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.

14 of the Best Takeaways from CSM NY 2015: 5-10

Mark Kersteen, (Jun 18, 2015)

We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.

14 of the Best Takeaways from CSM NY 2015: 1-4

Mark Kersteen, (Jun 18, 2015)

We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.

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