Spiral of Silence

adaptive, (Sep 3, 2014)

New research suggests that social media channels are not delivering the open debate that was expected

Social Recruiting

adaptive, (Sep 3, 2014)

The use of social media networks to aid recruiting continues to expand, but how should corporations ensure they use these networks legally and ethically?

The impact and integration that social media has had on corporations

adaptive, (Aug 20, 2014)

In the last of our series covering the results of this year’s State of Corporate Social Media report, we consider the impact that social media is having across the corporate landscape.

Which social media networks does your corporation use?

adaptive, (Aug 13, 2014)

With so many social media networks to choose from, this year’s survey reveals the changes that have taken place.

Why PR teams must work better with others

nickjohnson, (Aug 12, 2014)

This November, Laura Kane is going to be speaking at Incite Summit: East about how Marketing, PR and Communications can work together to better...

How social media is now used in corporations

adaptive, (Aug 7, 2014)

How corporations are using the myriad of social media channels available to them has evolved to become an integrated marketing mix

B2B Content Maturity

adaptive, (Jul 23, 2014)

Content is still king across social media. New research however, suggests that B2B marketers are still struggling to convert the content they produce into tangible revenue

Customer Centric Social Media Part 1: From Products to People

adaptive, (Jul 23, 2014)

For corporations to succeed they need to make the move from a product-focused approach to one that is more customer-focused

The Rise of the Social Business

adaptive, (Jul 15, 2014)

Every year, we reach out to the social media community in house at large corporations and take the temperature of social adoption and use around the world

Press Release: The future of corporate social media? Customer Centricity!

Anonymous, (Jul 9, 2014)

Vice-Presidents and Directors from the world’s biggest and most social brands will gather at an annual summit in September to outline the future of corporate social media

Commanding Social Media

adaptive, (Jul 9, 2014)

With an expanding social media landscape corporations need to build systems that enable them to effectively and efficiently manage their social media activity

What will business use social for in 2015?

Nick Johnson, (Jul 1, 2014)

The next set of data from the forthcoming State of Corporate Social Media briefing have been released and add weight to the argument that corporate adoption of social has slowed

Content Creation: Generate Innovative And Compelling Content

Conference Recording, (Jun 17, 2014)

Internal Content Processes: Identify and utilize your customers’ passion points to generate highly relevant and valuable content,...

Conversocial Guest Blog: Do social responses always need a second pair of eyes?

Anonymous, (Jun 9, 2014)

A guestblog from Conversocial on risks of instant replies on social media

Practitioner Interview: Naveen Narayanan, Global Head Talent Acquisition at HCL Technologies

adaptive, (May 21, 2014)

Naveen Narayanan is Global Head - Talent Acquisition, HCL Technologies. He is responsible for driving HCL Technologies’ worldwide strategies...

Social Media Infrastructure — Getting it right

adaptive, (May 21, 2014)

Developing an infrastructure to manage the next stage of your corporation’s social media development is vital to its success

Conversocial Guest Blog: 4 Effective Ways to Offer Proactive Customer Service Over Social

Anonymous, (May 14, 2014)

A guestblog from Conversocial on top tips for offering proactive social customer service

Proactive Customer Service

adaptive, (May 14, 2014)

Social media has transformed how corporations manage their customer services, but can your business do more?

Shift From Campaigns To Engaging Stories

Conference Recording, (May 13, 2014)