Comms/PR

Marketers and Communicators: Don't Sweat It, You're Not Alone

Mark Kersteen, (May 9, 2014)

I thought that, for this week, I’d give you a peek behind my desk. It’s a nice desk. I think it’s made of pine. I have an interesting job. As a...

Best Practice Webinar: Train your team for social media customer service

adaptive, (May 7, 2014)

Learn how to empower your agents to deliver superior customer resolutions during a 40 minute webinar with Nissan, American Airlines and Conversocial

Press release - FREE Webinar: Intuit and ESPN discuss how to “De-silo” Social and integrate social media across your company

Anonymous, (Apr 17, 2014)

How to map out your corporate social infrastructure to enhance cross-functional integration

Publishing + Relations: Wells Fargo's new approach to PR

nickjohnson, (Apr 8, 2014)

Alan Elias is SVP of Corporate Communications at Wells Fargo. Alan contributed to the first Incite Summit:East in NYC last September, and will also...

Internal Social Media Part 2: How to harness the available tools

adaptive, (Mar 19, 2014)

Internal social media may be where it’s at in 2014, but do you know how to harness it for your business?

Cross-departmental collaboration critical for 97% of marketers

nickjohnson, (Mar 12, 2014)

As part of the build up to the second annual Incite Summit:East, we asked senior marketing/communications executives about their priorities for...

Twitter Evolves – Becoming more brand friendly

adaptive, (Jan 29, 2014)

Twitter has been developing its platform for several years, and with a raft of new features on the way, corporations are now paying much more attention to the power that 140 characters can deliver

Practitioner Interview: Nicola Green, Director of Communications & Reputation at O2 (Telefonica UK)

adaptive, (Dec 11, 2013)

A creative, energetic and self-motivated person with significant experience in both PR and marketing activity.

16 Ways To Make Social Media More Effective

adaptive, (Dec 6, 2013)

Rohit Bhargava, chairman at the 2013 Corporate Social Media Summit Europe, outlines the key lessons from each corporate speaker from the Summit

Is your social media presence meeting your business goals Part 3

adaptive, (Dec 4, 2013)

Choosing the right social media management tools will deliver the ability to track all social media campaigns and show analyse ROI

Curate for conversion - help consumers sell your products

adaptive, (Nov 27, 2013)

Consumer curated content and the recommendation economy is delivering massive benefits to brands.

Make your social media strategy meet your business goals Part 2: What are your consumers saying?

adaptive, (Nov 27, 2013)

Understand the sentiment of your consumer’s conversation and how this is impacting brand reputation is now vital for all corporations

How Mastercard drives brand engagement

nickjohnson, (Nov 21, 2013)

MasterCard now brands itself as a "technology company and payments industry leader". Set up in 1966, the company is now one of the leading  payments...

General Mills got closer to their customers for better marketing

nickjohnson, (Nov 20, 2013)

General Mills is one of the world's largest food companies,  with some of the most recognisable brand names in America under their umbrella - from...

Make your social media strategy meet your business goals Part 1: Determine the value and set clear objectives

adaptive, (Nov 20, 2013)

It’s important to have a social media presence, but is it meeting your business goals? Here’s how to make sure it does.

Practitioner Interview: Price B. Floyd, Vice President of Communications Internal Comms and Global Digital Strategy, BAE Systems

adaptive, (Nov 20, 2013)

Price B. Floyd, Vice President of Communications Internal Communications and Global Digital Strategy, BAE Systems.

Unmetric Guest Blog: How Brands are Leveraging LinkedIn as a Publishing Platform

Anonymous, (Nov 19, 2013)

Unmetric share their insight on how brands are utilizing the power of Linkedin as a source for content and analysis

Employee Advocates: A major source of sentiment that's often overlooked

adaptive, (Oct 15, 2013)

Corporations often focus their attention on developing positive sentiment outside of their organisations, when their own employees can be a major source of brand advocacy

Social media crisis Part 3: Train your team for social media crisis excellence

adaptive, (Sep 11, 2013)

Real time responses within an organised framework by well-trained staff are a vital part of any social media strategy

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