Comms/PR

Social Media crisis control part 2: How to manage a reputation risk scenario

admin, (Sep 4, 2013)

In Part 2 of our series on managing crises we outline the steps to take to ensure a reputation risk doesn't spiral out of control

The State of Play: Marketing and Communications are in flux

nickjohnson, (Aug 14, 2013)

Over the last six months, we have collected feedback from several hundred marketing and communications executives from corporations. This information...

The Accessible Consumer: Transforming marketing and communications to 2015

nickjohnson, (Aug 14, 2013)

“things are being transformed quite significantly - [they] are changing and accelerating fast.” The heading above is a direct quote from Marc...

How to develop a brand voice using social media Part 2: Have a brand voice? Tell everyone in your company.

admin, (Jul 31, 2013)

Having a brand voice is a great thing but if you don’t ensure all departments within your corporation understand it, there won’t be any coherence or consistency to promote your business’ brand value

Chobani's CCO on why allowing your customer to drive your business will boost your bottom line

nickjohnson, (Jun 26, 2013)

Nicki Briggs is the Chief Marketing Officer at Chobani, the US-based Greek Yogurt company. She is one of the Chief Marketing and Communications...

Pfizer on influencer engagement, driving advocacy and the future of communications

nickjohnson, (Jun 25, 2013)

Sherry Pudloski is the Vice-President of External Communications at Pfizer, the pharmaceuticals giant. In the run-up to her speaking position at...

43% of marcomms execs have to manage 6 or more channels

nickjohnson, (Jun 3, 2013)

Here are the results from last week's survey. It's not surprising that 'multi-channel' is such a buzzword. To contribute to this week's survey,...

Storytelling the biggest issue for 483 Corporate Communications Executives

nickjohnson, (Jun 3, 2013)

Over the last month, we've invited executives to vote on the agenda for the forthcoming Incite:Marketing and Incite:Communications co-located...

How did MetLife become more customer-centric?

nickjohnson, (May 24, 2013)

Claire Burns is the Chief Customer Officer at MetLife, a leading global provider of insurance, annuities and employee benefit programs, serving 90...

In-depth with Lenovo's VP of Comms Pt.II: Storytelling, the importance of reputation and speed of response

nickjohnson, (May 22, 2013)

Jeff Shafer is responsible for global communications at Lenovo, the US$30 billion personal technology company and the world’s second-largest PC...

In-depth with Lenovo's VP of Comms Pt.I: Internal convergence and 'glocal' communications

nickjohnson, (May 20, 2013)

Jeff Shafer is responsible for global communications at Lenovo, the US$30 billion personal technology company and the world’s second-largest PC...

Q&A with Ginna Sauerwein, Managing Director for FedEx TechConnect

admin, (May 14, 2013)

As Managing Director of FedEx TechConnect for the Western Region, Sauerwein oversees eight customer contact centers including reps working remotely from home and over 1,300 employees.

Three white papers on the future of marketing and communications

nickjohnson, (May 6, 2013)

Here are three white papers I’ve just written for our new business, Incite Marketing and Communications. The 4 Key Issues of 2013: Predictions for...

Wells Fargo on big data, customer-centricity and multi-channel communications

nickjohnson, (May 5, 2013)

In the run-up to the Incite: Summit East, we took some time to discuss the big issues for Corporation Communications executives in 2013 with Alan...

Brand Advocates: Part 4: Advocacy Evolves

admin, (Apr 23, 2013)

In the concluding part of this series we consider given it’s rapid trajectory, it’s likely that brand advocacy will continue to develop in the future,just as other forms of social media marketing has.

Communicators want Marketers. Marketers don’t care

nickjohnson, (Apr 17, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Customer centricity has never been more alive

nickjohnson, (Apr 16, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

The biggest impacts on Marketing and Communications roles in 2013

nickjohnson, (Apr 15, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

New internal models for Marketing and Communications: Customer-centricity, internal and external convergence

nickjohnson, (Apr 14, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Communications Needs Marketing More Than Marketing Needs Them

nickjohnson, (Apr 13, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

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