Comms/PR
adaptive, (Sep 4, 2013)
In Part 2 of our series on managing crises we outline the steps to take to ensure a reputation risk doesn't spiral out of control
nickjohnson, (Aug 14, 2013)
Over the last six months, we have collected feedback from several hundred marketing and communications executives from corporations. This information...
nickjohnson, (Aug 14, 2013)
“things are being transformed quite significantly - [they] are changing and accelerating fast.” The heading above is a direct quote from Marc...
adaptive, (Jul 31, 2013)
Having a brand voice is a great thing but if you don’t ensure all departments within your corporation understand it, there won’t be any coherence or consistency to promote your business’ brand value
nickjohnson, (Jun 26, 2013)
Nicki Briggs is the Chief Marketing Officer at Chobani, the US-based Greek Yogurt company. She is one of the Chief Marketing and Communications...
nickjohnson, (Jun 25, 2013)
Sherry Pudloski is the Vice-President of External Communications at Pfizer, the pharmaceuticals giant. In the run-up to her speaking position at...
nickjohnson, (Jun 3, 2013)
Here are the results from last week's survey. It's not surprising that 'multi-channel' is such a buzzword. To contribute to this week's survey,...
nickjohnson, (Jun 3, 2013)
Over the last month, we've invited executives to vote on the agenda for the forthcoming Incite:Marketing and Incite:Communications co-located...
nickjohnson, (May 24, 2013)
Claire Burns is the Chief Customer Officer at MetLife, a leading global provider of insurance, annuities and employee benefit programs, serving 90...
nickjohnson, (May 22, 2013)
Jeff Shafer is responsible for global communications at Lenovo, the US$30 billion personal technology company and the world’s second-largest PC...
nickjohnson, (May 20, 2013)
Jeff Shafer is responsible for global communications at Lenovo, the US$30 billion personal technology company and the world’s second-largest PC...
adaptive, (May 14, 2013)
As Managing Director of FedEx TechConnect for the Western Region, Sauerwein oversees eight customer contact centers including reps working remotely from home and over 1,300 employees.
nickjohnson, (May 6, 2013)
Here are three white papers I’ve just written for our new business, Incite Marketing and Communications. The 4 Key Issues of 2013: Predictions for...
nickjohnson, (May 5, 2013)
In the run-up to the Incite: Summit East, we took some time to discuss the big issues for Corporation Communications executives in 2013 with Alan...
adaptive, (Apr 23, 2013)
In the concluding part of this series we consider given it’s rapid trajectory, it’s likely that brand advocacy will continue to develop in the future,just as other forms of social media marketing has.
nickjohnson, (Apr 17, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
nickjohnson, (Apr 16, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
nickjohnson, (Apr 15, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
nickjohnson, (Apr 14, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
nickjohnson, (Apr 13, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...