Comms/PR
nickjohnson, (Apr 12, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
nickjohnson, (Apr 6, 2013)
Altimeter Group have just released new research suggesting that 51% of customers do not want companies ‘eavesdropping’ on their...
adaptive, (Mar 20, 2013)
With a new impetus to leverage its social media presence, British Gas is showing other corporations how social networks are a vital component of its communications network
adaptive, (Jan 22, 2013)
The content strategy across an organisation’s social media channels is often so far removed from the brand identity that it doesn’t even come close to being content royalty, much less king. Here’s how
Nick Johnson, (Jan 14, 2013)
An infographic highlighting some key findings from our recent business intelligence report on social media for reputation preservation and crisis communications.
nickjohnson, (Jan 1, 2013)
This is the first in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...
adaptive, (Oct 17, 2012)
It is theoretically possible to know precisely what individual customers think about products or types of products. Are they fans of Macs or PCs; Galaxy or iPhone users; Kindle or paperback read...
adaptive, (Oct 3, 2012)
It’s all falling apart: what are we going to do Every business should have a crisis management plan in place, one that has been rehearsed and practiced so that everyone knows precisely what they...
adaptive, (Oct 3, 2012)
The first installment of our two-part series of crisis management over social media covers how your business can recognise a crisis brewing early, setting up crisis plans and more
adaptive, (Sep 26, 2012)
Many companies are guilty of creating a robust and well-planned strategy for social customer service delivery, but fall at the final and most important hurdle: Getting customer engagement right is ...
adaptive, (Sep 5, 2012)
With B2B enterprises often operating within very narrow and specific sectors, social media can deliver influence that many businesses thought impossible says Dave Howell [O]ne of the key compone...
adaptive, (Aug 21, 2012)
Can social media make the same impact in the B2B world as it has in the B2C sector? [T]here’s no denying social media is now a powerful force in the B2C world, but does social media work in th...
adaptive, (Aug 15, 2012)
Social media like every other aspect of business activity is impacted by current legislation – none more so than within the already highly regulated industries. It’s important to understand the...
Nick Johnson, (May 29, 2012)
Sue Kwon, Director of Social and Digital Content Strategy at Gap Inc was recently interviewed by Nick Johnson at Useful Social Media's Reputation Preservation and Crisis Communications Summit in Ne...
Nick Johnson, (May 2, 2012)
Connect via Facebook to download an exclusive interview with Linda Rutherford, who is responsible for Southwest Airlines' PR and communications teams. Linda discusses how Southwest Airlines use ...
Anonymous, (Apr 11, 2012)
[T]he latest research from Ofcom reveals the love affair that Britain has with the smart phone. Over a quarter of adults now own a smart phone with this figure rising to almost half when teenagers ...
adaptive, (Dec 13, 2011)
One of the fundamental components of an organisation’s presence on social media networks is to protect their reputations. Trust is emerging as a vital part of a business’ social media interacti...
adaptive, (Dec 13, 2011)
With commercial power now shifting to the consumer, individuals can have a profound negative impact on a businesses reputation in the market place. How do companies cope with this fundamental chang...
Nick Johnson, (Dec 6, 2011)
Already Dell is using social media to define its new products with the help of the social networks its customers are a part of. How far will this level of consumer interaction influence future prod...