Advertising
David Howell, (Feb 11, 2015)
New research that focuses on Irish marketers speaks volumes about how all corporations need to enhance their use of measurement and tracking across all their social media activity.
bsr, (Feb 1, 2015)
We're continuing our conversations with the Pros of Programmatic, this week talking to Jeremy Hlavacek at the Weather Channel. We discuss his...
bsr, (Jan 26, 2015)
We recently sat down with Jeffrey Mayer, the Senior Analyst of Inventory and Programmatic Sales at Whitepages Inc. to pick his brain on all things...
adaptive, (Dec 17, 2014)
As 2014 comes to a close, how has corporate social media developed over the last year?
adaptive, (Oct 29, 2014)
Social advertising can be the most powerful weapon in the enterprise arsenal
adaptive, (Oct 22, 2014)
Social advertising can be the most powerful weapon in your corporation's marketing arsenal
adaptive, (Oct 15, 2014)
Social advertising can be the most powerful weapon if your corporation understands the rules of engagement
adaptive, (Oct 8, 2014)
The coveted millennial group of consumers may be social media natives but this doesn’t mean corporations can take them for granted
adaptive, (Sep 24, 2014)
Social media marketing means understanding what drives consumers to your business. In South Africa, this is visual content.
Mark Kersteen, (Sep 17, 2014)
It’s easy for a brand new company to take on a data-focused approach. At least, easier than one that’s been around for more than a century....
Mark Kersteen, (Sep 10, 2014)
Another Apple launch event, another batch of surprises that aren’t that surprising. There’s been buzz about Apple launching a watch, mobile...
adaptive, (Sep 10, 2014)
Using multi-touch attribution enables the performance of ads on social media to be assessed and measured
Liam Dowd, (Sep 3, 2014)
How to increase YouTube engagement, social wellbeing and why social media marketing needs to be visual
Mark Kersteen, (Sep 2, 2014)
Triumph, the nearly 130 year-old multinational lingerie and undergarment company, is going through some changes. I recently had the chance to sit...
Liam Dowd, (Aug 7, 2014)
This week's 4 hot happenings from the world of corporate social media
Mark Kersteen, (Jul 21, 2014)
Last week, we asked over 170 marketers which channels they were confident in, which they weren’t, and which they were able to deliver consistent...
Mark Kersteen, (Jul 17, 2014)
Recently, I was interviewed by our friends at MobileTechCreate. If you’re interested in mobile (and how could you not be?), we highly suggest you...
Liam Dowd, (Jul 16, 2014)
Consumer frustration, social sharing, which words count, and happy birthday Amazon.
adaptive, (Jul 15, 2014)
Translate complex metrics and measurements into a language that the C-Suite can understand and create a business that understands social
adaptive, (Jul 2, 2014)
Facebook’s emotional contagion experiment again highlights the need for corporations to pay close attention to how they manipulate personal data