Advertising
Liam Dowd, (Jun 25, 2014)
User generated sales, the power of social humour and the battle of the mobile sexes
Liam Dowd, (Jun 18, 2014)
Failing to measure social media, Facebook fraud and what makes a good CMO?
nickjohnson, (Jun 13, 2014)
More fuel to the fire in the debate on whether the current marketer-agency model is fit for purpose Today, speed is essential for marketers; being...
Liam Dowd, (Jun 11, 2014)
This week's need-to-know stories in social media
Liam Dowd, (May 29, 2014)
Listen to our recent best practice webinar on how to de-silo social
adaptive, (May 28, 2014)
Social media connects people, their skills, goods and services together into a new ecosystem that is resulting in a new collaborative space.
adaptive, (May 22, 2014)
Some useful tips for brands to follow in face of Facebook's recent changes
Liam Dowd, (May 21, 2014)
Our roundup of this week's key news and developments in the world of corporate social media
Mark Kersteen, (May 16, 2014)
Content. Content, content, content. I hear about content from marketers and communicators every day. I always ask the same question: what's...
adaptive, (May 14, 2014)
Women continue to engage with visual content, with Pinterest showing huge traffic that all brands can leverage
Mark Kersteen, (May 12, 2014)
Last week, we got the chance to sit down with Karen Walker, the forward-thinking Senior Vice President of Marketing at Cisco. Karen leads the global...
adaptive, (Apr 30, 2014)
Leveraging the second screen is gaining pace, but new research indicates your business needs to carefully choose which social media platform to align with TV
Liam Dowd, (Apr 30, 2014)
Email sharing, social SEO, Facebook reach and the value of social media marketing
adaptive, (Apr 30, 2014)
Leverage, social impact and engagement – a great video may not go viral, but a bad one may leave a lasting mark.
Liam Dowd, (Apr 23, 2014)
Facebook referral revenues increase, when to post new video content and understanding the hashtag economy
adaptive, (Apr 23, 2014)
Marketers that want to make a lasting connection with consumers need to develop a strong visual language
adaptive, (Apr 23, 2014)
Brands can achieve impressive reach and awareness through targeted and well-designed social video campaigns
adaptive, (Apr 16, 2014)
The Millennial generation remain the most lucrative shoppers. Corporations though, should become intimately aware of the gender divide
adaptive, (Apr 9, 2014)
Well-defined metrics are the key to reliable statistics that relate to real-world gains
adaptive, (Apr 9, 2014)
Today, understanding how gender impacts on advocacy, sentiment and influence across all social media networks is now critical to appreciate