Advertising

The Wednesday Update including real-time social engagement, the power of snackable content and who follows your brand on Twitter?

Liam Dowd, (Apr 2, 2014)

Real-time social engagement, the power of snackable content and who follows your brand on Twitter?

The Wednesday Update including news site referral data, how video is top for content sharing, and who are your brand influencers?

Liam Dowd, (Mar 19, 2014)

News site referral data, how video is top for content sharing, and who are your brand influencers?

Practitioner Interview: Alexis Kendall, Marketing Director, Crunch

Anonymous, (Mar 18, 2014)

With locations worldwide gym chain Crunch has turned to social to connect with their 200,000+ members

Your Social Roadmap

adaptive, (Mar 12, 2014)

Every business needs to look forward with its social media usage, but what does the future hold across these networks, and how can corporations leverage these changes?

The Wednesday Update including measuring Facebook engagement, social media marketing, and what is the best social media management tool?

Liam Dowd, (Mar 5, 2014)

Including measuring Facebook engagement, social media marketing, and what is the best social media management tool?

How social media amplifies the power of word-of-mouth

adaptive, (Mar 5, 2014)

In traditional marketing word-of-mouth has been king, but does its power translate to social media channels?

Different regions, different priorities. Marketing in Europe vs the West Coast

nickjohnson, (Feb 26, 2014)

The critical foci for Marketers on Europe and the West Coast right now. Click for a full-size version Over the last few months, we've been asking...

Reading List: The best new insight on marketing strategy

nickjohnson, (Feb 26, 2014)

A few articles we’ve found particularly interesting over the last week or so: Climb the big data mountain. One step at a time. Harvard Business...

The Wednesday Update including how news and social media integrate together, how mature is your corporation’s mobile usage and a handy guide to effectively using Google+

Liam Dowd, (Feb 26, 2014)

Including how news and social media integrate together, how mature is your corporation’s mobile usage and a handy guide to effectively using Google+

Socially Mobile: Joined up thinking leads the way

adaptive, (Feb 26, 2014)

As consumers continue to develop their mobile lives, understanding how social media supports these mobile groups is the key to brand awareness and commercial success

Social data: Making sense of the numbers

Liam Dowd, (Feb 25, 2014)

There is so much social data you can spend hours analysing numbers that don’t actually matter to your business or products

Visual Social Part 2: Successful visual social media is all in the mind

adaptive, (Feb 19, 2014)

Imagery is a powerful tool and by understanding the mind behind it, brands can use it to its full potential

VIDEO: Data-driven creativity - an oxymoron?

nickjohnson, (Feb 12, 2014)

In this video from the Incite Summit, Sandra Zoratti, Bob Scaglione and David Dowd discuss the intersection of big data and marketing...

Reading List: The best new insight on marketing strategy

nickjohnson, (Feb 12, 2014)

A few articles we've found particularly interesting over the last week or so: Customer Experience is the most exciting opportunity for marketers...

Visual social in 2014 Part 1: The eyes have it…

adaptive, (Feb 12, 2014)

Images and videos are surging to the front of the social pack, but here’s how do you get the best from your visual tools and platforms?

Can Automated Social Create Real Brand Advocacy?

adaptive, (Feb 12, 2014)

With corporations expanding their use of social media, can automation be used to leverage their assets and deliver real brand advocacy?

How Yahoo made their marketing agile

nickjohnson, (Feb 5, 2014)

This week's interview is with Bob Stohrer, the Senior Vice-President of Brand and Creative at Yahoo! Bob has been at Yahoo for just over a year, and...

Ben Huh on virality, brand management, mobile marketing and the importance of humor

nickjohnson, (Jan 29, 2014)

Ben Huh, Founder and CEO of the Cheezburger Network Our weekly interview this week features Ben Huh. Ben is an American internet entrepreneur, and...

The Wednesday Update including telly addicts and Twitter, is Pinterest overtaking Facebook? And the growth of social media

Liam Dowd, (Jan 29, 2014)

Telly addicts and Twitter. Is Pinterest overtaking Facebook? And the growth of social media

Twitter Evolves – Becoming more brand friendly

adaptive, (Jan 29, 2014)

Twitter has been developing its platform for several years, and with a raft of new features on the way, corporations are now paying much more attention to the power that 140 characters can deliver

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