Advertising
adaptive, (Jan 29, 2014)
Twitter has been developing its platform for several years, and with a raft of new features on the way, corporations are now paying much more attention to the power that 140 characters can deliver
adaptive, (Jan 22, 2014)
Leverage your visual tools to create stories around your brand and deliver greater social impact
Nick Johnson, (Jan 22, 2014)
Why brand goals are being ignored across social media, who is using Instagram and are teens really leaving Facebook?
adaptive, (Jan 8, 2014)
Corporations know that in order to develop universal brand advocacy, the content they create has to be shared.
adaptive, (Jan 8, 2014)
Capture the consumer with content that they want to talk about and share
Nick Johnson, (Jan 8, 2014)
Social media and customer services, personal information availability shifting and could 2014 be the year Pinterest becomes a major force in e-commerce?
adaptive, (Dec 18, 2013)
Content is more than words and messaging, it is a craft that needs careful control in order to succeed
adaptive, (Dec 11, 2013)
New legal guidance for social media usage, radio and social engagement and how mobile is social media?
adaptive, (Dec 6, 2013)
Rohit Bhargava, chairman at the 2013 Corporate Social Media Summit Europe, outlines the key lessons from each corporate speaker from the Summit
adaptive, (Dec 4, 2013)
Social media appears to be increasingly driving conversion, but more time is needed to nurture these relationships to fully realise their commercial opportunities
Nick Johnson, (Dec 4, 2013)
Winter blues engagement, why FAQ’s are better than Twitter and understanding Facebook ads
adaptive, (Nov 27, 2013)
Consumer curated content and the recommendation economy is delivering massive benefits to brands.
adaptive, (Nov 27, 2013)
Understand the sentiment of your consumer’s conversation and how this is impacting brand reputation is now vital for all corporations
nickjohnson, (Nov 21, 2013)
MasterCard now brands itself as a "technology company and payments industry leader". Set up in 1966, the company is now one of the leading payments...
nickjohnson, (Nov 20, 2013)
General Mills is one of the world's largest food companies, with some of the most recognisable brand names in America under their umbrella - from...
Nick Johnson, (Nov 20, 2013)
The socialisation of fashion, ad campaign tracking and ROI, plus how the social media landscape looks in 2013
adaptive, (Nov 15, 2013)
Rohit Bhargava, chairman at the 2013 Corporate Social Media Summit San Francisco, shares some of the key ideas discussed at the Summit
adaptive, (Nov 13, 2013)
Ads on Instagram are here. Marketers now have a new channel to engage with customers, but care should be taken to avoid ad blindness
Liam Dowd, (Jun 26, 2013)
Gaming and social media go hand-in-hand, but how are corporations using this channel to connect with their brand advocates?
Nick Johnson, (Dec 9, 2010)
Hi everyone, Quick heads up - we've just released the first free presentation from last month's Corporate Social Media Summit Europe. It's from Tom Burrow and Stephen Corlett at Umbro, Head of Soci...