Customer Service

Customer Centric Social Media Part 1: From Products to People

adaptive, (Jul 23, 2014)

For corporations to succeed they need to make the move from a product-focused approach to one that is more customer-focused

Management Spotlight: Carla Saavedra Kochalski, Manager of Social Media Listening and Care, Capital One

Liam Dowd, (Jul 21, 2014)

Below is a brief Q&A with Carla on Capital One's integrated social customer service approach

Management Spotlight: Toni Jones, Social Media Director, U-Haul International

Liam Dowd, (Jul 14, 2014)

We recently sat down with Toni to get insight on the key drivers behind U-Haul's social customer service strategy

Press Release: The future of corporate social media? Customer Centricity!

Anonymous, (Jul 9, 2014)

Vice-Presidents and Directors from the world’s biggest and most social brands will gather at an annual summit in September to outline the future of corporate social media

The Dawn of Multi Touch Connections

adaptive, (Jun 25, 2014)

Traditional last-click attribution is fast being replaced with multi-touch attribution, as social media changes the sales relationship

How To Use Social Media For Lead Cultivation

Conference Recording, (Jun 17, 2014)

Speakers include: Chris Smith, Senior VP Enterprise Social Media, Bank of America Michael Idinopulos, Chief Marketing Officer,...

Customer Interaction: Enhance your customer relationships through an efficient yet human response

Conference Recording, (Jun 16, 2014)

Hear from: Emily Trayers , Chief Operating Officer , SayItSocial Brian Roehrkasse , Vice-President, External Communications , BAE...

Creating An Effective Customer Support Structure

Conference Recording, (Jun 16, 2014)

Hear from: Josh March, CEO, Conversocial Amy Heiss, Global Program Manager for Social Media Training and Activation,...

Conversocial Guest Blog: Do social responses always need a second pair of eyes?

Anonymous, (Jun 9, 2014)

A guestblog from Conversocial on risks of instant replies on social media

Conversocial Guest Blog: 4 Effective Ways to Offer Proactive Customer Service Over Social

Anonymous, (May 14, 2014)

A guestblog from Conversocial on top tips for offering proactive social customer service

Proactive Customer Service

adaptive, (May 14, 2014)

Social media has transformed how corporations manage their customer services, but can your business do more?

Best Practice Webinar: Train your team for social media customer service

adaptive, (May 7, 2014)

Learn how to empower your agents to deliver superior customer resolutions during a 40 minute webinar with Nissan, American Airlines and Conversocial

Gen Y Social Shoppers

adaptive, (Apr 16, 2014)

The Millennial generation remain the most lucrative shoppers. Corporations though, should become intimately aware of the gender divide

The cost of poor customer service

adaptive, (Apr 2, 2014)

Placing world-class customer services delivered via multiple channels at the heart of your corporation is a commercial imperative no business can ignore

Use customer experience to beat bigger competitors

nickjohnson, (Mar 26, 2014)

Our weekly interview this week features Rose Hamilton. Rose is the Chief Marketing Officer for Pet360, the pet parent destination - providing "expert...

The Wednesday Update including news site referral data, how video is top for content sharing, and who are your brand influencers?

Liam Dowd, (Mar 19, 2014)

News site referral data, how video is top for content sharing, and who are your brand influencers?

How customer-centric social media marketing drives growth

adaptive, (Mar 17, 2014)

Many big brands are using the power of social media to promote their product but are they creating customer intimacy or simply engaging in a one-way marketing conversation?

How social media amplifies the power of word-of-mouth

adaptive, (Mar 5, 2014)

In traditional marketing word-of-mouth has been king, but does its power translate to social media channels?

Conduit Global Guest Blog: The New Normal: Social Media Customer Care

adaptive, (Mar 4, 2014)

Social media continues to change how businesses engage consumers.

What marketers talk about when they talk about customer experience

nickjohnson, (Feb 26, 2014)

Incite is fundamentally a research company. We spend the majority of our time either speaking directly with senior marketing executives, or asking...

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