Customer Service
adaptive, (Feb 10, 2014)
C-suite executives from some of the world’s biggest and most social brands, including L’Oreal, MetLife, Molson Coors and Dow Jones will gather in June to outline the future of corporate social media
adaptive, (Feb 5, 2014)
As the relationship between brands and consumers grows closer thanks to social media, how has satisfaction changed?
adaptive, (Jan 29, 2014)
Twitter has been developing its platform for several years, and with a raft of new features on the way, corporations are now paying much more attention to the power that 140 characters can deliver
nickjohnson, (Jan 17, 2014)
Cammie Dunaway is a marketing leader with a formidable set of experiences. With previous roles as Chief Marketing Officer at both Nintendo and...
Nick Johnson, (Jan 8, 2014)
Social media and customer services, personal information availability shifting and could 2014 be the year Pinterest becomes a major force in e-commerce?
adaptive, (Jan 8, 2014)
Corporations know that in order to develop universal brand advocacy, the content they create has to be shared.
Anonymous, (Jan 7, 2014)
In this guest blog Conversocial share eight ways to give your social service a fresh start in 2014.
adaptive, (Nov 27, 2013)
Consumer curated content and the recommendation economy is delivering massive benefits to brands.
adaptive, (Nov 27, 2013)
Understand the sentiment of your consumer’s conversation and how this is impacting brand reputation is now vital for all corporations
nickjohnson, (Nov 20, 2013)
General Mills is one of the world's largest food companies, with some of the most recognisable brand names in America under their umbrella - from...
adaptive, (Nov 20, 2013)
Price B. Floyd, Vice President of Communications Internal Communications and Global Digital Strategy, BAE Systems.
adaptive, (Nov 13, 2013)
Peter Farrell, Director, Social Media & Marketing, QVC, Inc.
adaptive, (Nov 12, 2013)
Social login and e-commerce, marketers lament Twitter and why to avoid too many Likes
adaptive, (Nov 6, 2013)
When an unhappy customer posts a complaint or raises an issue on Twitter, Facebook or any other social media channel, what kind of response is that customer expecting?
adaptive, (Jun 19, 2013)
Data is key to vital business improvements and making sure customers remain loyal and happy.
adaptive, (Jun 5, 2013)
Social customer service teams need to be a part of the business whole and not isolated pockets without business-wide support.
adaptive, (May 29, 2013)
Brands need to step past the traditional when determining the metrics for their social customer service teams.
adaptive, (May 22, 2013)
It’s noisy out here! How can customer service teams cut through the clatter so they can hear the right conversations to do their jobs?
adaptive, (Oct 3, 2012)
It’s all falling apart: what are we going to do Every business should have a crisis management plan in place, one that has been rehearsed and practiced so that everyone knows precisely what they...
adaptive, (Oct 3, 2012)
The first installment of our two-part series of crisis management over social media covers how your business can recognise a crisis brewing early, setting up crisis plans and more