Social

Is face-to-screen better than face-to-face?

Matt Pigott, (Jul 1, 2016)

The second part in our three part series investigating customer service in a digital world

Personalization vs. Customization: What's the difference?

Matt Pigott, (Jun 1, 2016)

Confusing customization and personalization is common, but there’s a world of difference between the two.

Incite asks marketers: Who inspires you?

Mark Kersteen, (Mar 18, 2016)

To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”

How to create compelling content: Advice from FreshDirect, AOL, Digiday, and more

Mark Kersteen, (Jan 27, 2016)

This year’s Incite Summit: East led to a wealth of insights and soundbites.

6 tips for keeping in touch with your B2B customers

Jayne Blake, (Jan 26, 2016)

The best way to cultivate loyalty is regular and meaningful communication.

Social is becoming desiloed: What does that mean for you?

Matt Pigott, (Jan 20, 2016)

In our fifth annual State of Corporate Social Media report, wherein we polled over 1,100 social media and marketing professionals, we’ve noticed some interesting developments.

Courage and Authenticity: an extract from the Incite Summit: East 2015 eBook

Mark Kersteen, (Dec 8, 2015)

The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.

Create and Share Content Your Audience Will Love

adaptive, (Dec 8, 2015)

For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016! This session...

How Thinking Small Restored the Relevance of an Iconic Brand

adaptive, (Dec 7, 2015)

Actionable Lessons from Reinventing a Legacy Brand: Learn how Doug Zarkin went back to Pearle Vision’s core values to breathe new life into...

Adapt to Mobile and Reach Your Customers Everywhere

adaptive, (Dec 4, 2015)

Mobile Isn’t the Future—It’s the Present: Your audience already spends more time on mobile than in front of the TV. Make sure...

Customers Define Your Brand, Now Get Them to Engage With it

adaptive, (Dec 4, 2015)

Taking your brand into a new market. Building awareness, affinity and new advocates : Hunter Hoffmann talks about how a well-known and respected 100...

KEYNOTE: Maximize Satisfaction and Efficiency through Predictive, Pro-active and Self-Serving Customer Support.

Conference Recording, (Nov 27, 2015)

 In the session, hear how to assess your customer landscape to become more personalized and pro-active, and thus meet customer demands: -...

CASE STUDY: Protecting The Customer Experience On Social

Conference Recording, (Nov 27, 2015)

Hear from: Wells Fargo, AVP, Social Care Servicing Manager, Michael Dyogi Proofpoint (Nexgate Division), VP of Product Management, Dan Nadir

KEYNOTE: The Voice of the Customer Case Study: Plug into customer feedback and behaviours to listen, analyze, innovate and respond

Conference Recording, (Nov 27, 2015)

In this session, hear how to use your customer information to maximize relevancy and success in their channel of choice. · Drive new...

KEYNOTE: Achieve seamless, personalized service across all channels

Conference Recording, (Nov 27, 2015)

- Moreover, as brand loyalty continues to decrease, ensure your company truly understands your customer, so that you can consistently deliver...

KEYNOTE: Securing brand affinity through bespoke, and unforgettable, customer service

Conference Recording, (Nov 26, 2015)

In this session, hear how to integrate such service into your day-to-day operations: · Personable and Agile Support: Engage with your...

CASE STUDY: Social Listening - Look through the lens of your customer to increase personalization, and drive both real-time and pro-active service

Conference Recording, (Nov 25, 2015)

Identify, analyze and respond… fast:Rapid customer response drives huge benefits for your brand. Adopt an effective social listening...

CASE STUDY: Using Twitter to transform your customer service (and your business)

Conference Recording, (Nov 25, 2015)

Customer service on Twitter offers brands the opportunity to transform their customer experience and their business. But companies need the right...

CASE STUDY: Customer Service within the Customer Journey - Adopting a cyclical approach to customer experience

Conference Recording, (Nov 25, 2015)

Weaving cross-channel experience into the fabric of your company:Break down departmental silos to encourage collaboration across marketing, PR...

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