Social

Heighten cross-functional collaboration for a unified, efficient and unrivalled customer experience

Conference Recording, (Nov 25, 2015)

- Be more agile: Tighten your cross-departmental collaboration and accelerate internal communication to achieve real-time customer insight and thus...

Value Driven Impact Measurement: Quantify and communicate the true value of your service strategy

Conference Recording, (Nov 25, 2015)

- Clearly quantify the performance of your contact-center: Success goes way beyond efficiency gains. Derive and communicate measurable value from you...

KEYNOTE: Voice of the Customer Case Study: Using your customer information to maximize relevancy and success in their channel of choice

Conference Recording, (Nov 25, 2015)

In this session, hear how to use your customer information to maximize relevancy and success in their channel of choice. Drive new...

KEYNOTE: Generating a customer-first culture for happier more loyal customers

Conference Recording, (Nov 25, 2015)

As power continues to shift from providers to consumers, putting the customer at the heart of your strategy is more important than ever –...

Case Study: Social Support @Dell - Motivate and empower your staff to deliver meaningful, and unrivaled, customer experiences

Conference Recording, (Nov 25, 2015)

In this session hear how to hire, empower and retain customer-service rock stars. Prompt | Personable | Empowered:Train and motivate your...

CASE STUDY: Infusing social customer care across your organization

Conference Recording, (Nov 25, 2015)

Hear From:  Lithium, Katy Keim, Chief Marketing Officer Stubhub, Mary Hill, Customer Service/Social Media Manager Comcast, Jared Schulthesis,...

Dell is winning fans with its long-term approach to social influencers

Mark Kersteen, (Nov 25, 2015)

By building real relationships, Dell is capitalizing on social's most sought-after leaders

10 (+1) insights from Incite Summit: East

Cara Cummings, (Nov 20, 2015)

Cara Cummings from Fizzl Media shares her top pieces of wisdom from this year's event

How I got my start at Incite (despite knowing nothing about marketing)

Kate Frasca, (Nov 17, 2015)

When I started at Incite Group, almost two and a half years ago, I didn’t know the first thing about marketing

Finally understand the entire customer journey

David Howell, (Oct 28, 2015)

Use data gathered across touchpoints to better understand your customers' needs.

Visa's approach to analytics insights: Simple, quantifiable, and actionable.

Brynn Smith-Raska, (Oct 27, 2015)

An interview with Ramkumar Ravichandran

Multicultural marketing: don’t misfire with your next campaign

Matt Pigott, (Oct 21, 2015)

Your audience is more diverse than ever, take care to make marketing that's still relevant.

How brand journalism saved McDonalds' bacon

Matt Pigott, (Oct 20, 2015)

If brand journalism is on the rise, thank McDonald’s for laying its foundations a little more than a decade ago.

Quantifying emotion: An interview with Tony Bodoh

Brynn Smith-Raska, (Oct 16, 2015)

"These quants need to watch Pixar’s 'Inside Out.'"

Shopping in 2020: a glimpse at the future of retail

Matt Pigott, (Oct 12, 2015)

Smart mirrors, instant shipping, social shopping—it's not science fiction, it's already happening.

These brands and campaigns inspire marketers to do better marketing

Mark Kersteen, (Oct 9, 2015)

There’s no shortage of excellent marketing being done by brands big and small.

Microsoft's #MakeItHappen campaign grabs attention (and heartstrings) over social

Tamsin Oxford, (Oct 8, 2015)

UGC continues to impress brands with its effectiveness.

GE Creative Director Andy Goldberg on 'Fallonventions' and going beyond native advertising

Mark Kersteen, (Oct 6, 2015)

The award-winning marketer shares his approach.

The first question you need to answer about consumer data

David Howell, (Oct 5, 2015)

Why should consumers want you to have their data?

This is what marketers are sick of hearing about:

Mark Kersteen, (Oct 2, 2015)

We asked the speakers for Incite Summit: East what talking points have been discussed to death. Do you agree?

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