Social

Will ad blockers spark a brand journalism revolution?

Matt Pigott, (Sep 29, 2015)

HSBC, AT&T, Red Bull, and Cisco make the case for putting quality content first.

The biggest disruptions of 2016, predicted by marketers

Mark Kersteen, (Sep 25, 2015)

The speakers for Incite Summit: East share what they think are going to be the biggest game-changers over the next year

Pinterest and Nordstrom team up to imagine the future of shopping

Matt Pigott, (Sep 23, 2015)

Savvy companies that feel they are lacking in either their digital or in-store experience are on the lookout for the next best thing – partnership.

Secure brand affinity through customer service

David Howell, (Sep 22, 2015)

Customers associate good brands with good service, so you can guess what they associate with bad service...

The digital generation, part 5: How to (really) market to Millennials

Matt Pigott, (Sep 18, 2015)

Why is it harder to get Millennials' attention?

National Geographic inspires wanderlust with its latest UGC campaign

Tamsin Oxford, (Sep 17, 2015)

Nat Geo harnessed the passion of amateur photographers for some stunning results

The digital generation, part 4: The quest for authenticity

Matt Pigott, (Sep 10, 2015)

The newest crop of customers are a diverse and complex mix of personality types and backgrounds, but they're bound by a desire for one thing...

The right infrastructure for seamless support

David Howell, (Sep 4, 2015)

In the next extract from our most recent white paper, learn why breaking down silos of customer information is so critical

The digital generation, part 3: AT&T's @SummerBreak is the greatest trick a brand can pull

Matt Pigott, (Sep 2, 2015)

AT&T's clever campaign built real engagement with millennials by giving them control and putting branding on the backburner

Go from customer service to customer experience

David Howell, (Sep 1, 2015)

In this extract from our most recent whitepaper, learn the three keys to winning over customers with personalized, social service

Fun and games: How Heineken, M&M's, and the US Army craft interactive, gamified experiences

Matt Pigott, (Aug 31, 2015)

It's more than a fad—gamification's success is based in behavioral psychology and math, and it can build heightened connection's with your brand in a competitive landscape.

Spotify got slammed over its privacy policy—but did anything change?

Tamsin Oxford, (Aug 24, 2015)

A new privacy policy released by Spotify last week on August 19th saw the internet rise up in consternation and outrage...

How curves and social nous transformed lingerie firm Curvy Kate into a phenomenon

Tamsin Oxford, (Aug 19, 2015)

Curvy Kate is a hugely popular lingerie brand that shot into the public eye around six years ago. From nothing to something truly special, the brand was grown through the judicious use of social media and has used its unique proposition to speak directly to its customer base and to ensure that its brand identity remains consistent and clear.

How Wheyhey's detailed customer understanding and social media savvy has transformed their fortunes

Tamsin Oxford, (Aug 17, 2015)

In this case study, we meet the social minds behind Wheyhey, a UK brand that has grown from zero to hero in just three years thanks to a focused brand identity online.

Marketers are Under Pressure to Increase Speed. Here's How They're Doing It.

Nick Johnson, (Aug 5, 2015)

In the fourth extract from Nick Johnson's 'The Future of Marketing", he investigates why marketing is under pressure to increase speed - and the four main ways they're doing just that.

Webinar Recording: Achieving Seamless Customer Service

Liam Dowd, (Aug 5, 2015)

Get actionable insight on developing: The Right Infrastructure for Seamless Support: Tying together web, chat, call, portal and social is...

The Democratization of Your Brand

Nick Johnson, (Jul 28, 2015)

Social media has given your customers far more power to dictate the conversation around your brand. Marketers are scrambling to respond.

Social Customer Service, Part 4: It's Not Just for Huge Brands

Tamsin Oxford, (Jul 26, 2015)

Commencal is putting a spin on social customer service with European flair

Achieve Seamless and Efficient Support

Conference Recording, (Jul 15, 2015)

Learn how to: Fully integrate social intro your customer service operations for seamless coordination: Break down departmental silos, and...

The Power of Advocacy: Use your customers to drive engagement and sales

Conference Recording, (Jul 15, 2015)

Identify and engage your key influencers: Discover where and how advocates are talking about your brand and engage them. Use their voice to...

Pages