Social

Social Media as a Foundation for Long-term Growth

Conference Recording, (Jun 15, 2015)

Social Businesses recognize the evolving relationship between social media and their over-arching business goals. In this session, hear from leading...

How To Use The New Incite Group website

Liam Dowd, (Jun 11, 2015)

We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!

Social Brand Identity, Part 1: Build a Presence, One Post at a Time

Tamsin Oxford, (Jun 10, 2015)

Social media provides a powerful tool for building brand identity and tying it to the rest of the organization’s efforts.

The Future of the Brand/Agency Relationship

Mark Kersteen, (Jun 10, 2015)

We spot trends. We can’t help it. We talk to marketers, we follow the industry, and we see them coming. The changing relationship between brand marketers and external agencies has been on our radar for a while. Recently, we’ve seen some interesting developments.

Being Lazy on Social Can Tank Your Brand Image

Catherine Mitchell, (Jun 9, 2015)

Whether a household name or an up-and-coming business, having a good social media presence can make the difference between long-term survival and short-term failure.

Hello There

Nick Johnson, (Jun 5, 2015)

The new Incite Group is designed to help you give customers the experience they demand

Social As A Conversation: Engage Your Customers In A Dialogue

Conference Recording, (May 19, 2015)

Social listening, social marketing, social media. Hear how they're being used (to great success) by Whitney Drake, Barbara Roll, and Lainey...

Best Practice For Social Media Brand Protection

Conference Recording, (May 18, 2015)

Leading social marketers from Bank of the West, HP, and Intel present case studies on how they're protecting their brands online, meeting...

Five Steps to Flawless Video Management

Mike Verrell, (Apr 15, 2015)

We’re all videographers these days, and while some have resisted the video function on their smartphones, in our business lives many of us are creating, publishing, managing or curating more video

The USM News Roundup: Latest Social Media News

Liam Dowd, (Apr 15, 2015)

Top social media motivations. How dirty is your social data? And top tips to become an Instagram star.

Inside LinkedIn

David Howell, (Apr 15, 2015)

LinkedIn has continued to carve a niche for itself amongst B2B professionals. With their recent purchase of Lynda.com, does this signal a shift in how LinkedIn positions itself in the social space?

Social Customer Service, Part 5: Three Boxes to Tick

Tamsin Oxford, (Apr 14, 2015)

Here are the three main takeaways from our ongoing series on social customer service.

When Brands Get Anti-Social

Matt Pigott, (Apr 14, 2015)

Last week, we looked at the ways brands are partnering together to pull off big stunts that build traction on social.

Speaker Interview: Jennifer Dominiquini on Developing a Customer-Centric Social Media Strategy

Tamsin Oxford, (Apr 9, 2015)

The Incite Group spoke with Jennifer Dominiquini, Chief Marketing and Client Experience Officer at BBVA Compass on the importance of developing a rich, customer-centric social media strategy.

Inside Google Plus

David Howell, (Apr 8, 2015)

The death knell of Google+ has been sounded almost on an annual basis. However, with Google reorganising its management of the network, does Google+ have a future?

The USM News Roundup: Latest Social Media News

Liam Dowd, (Apr 8, 2015)

Why consumers unlike a brand. How sharing images continues to dominate social network sharing and how successful has Instagram been in the UK?

L'Oreal's Strategy for Social Listening Success

Priya W., (Apr 7, 2015)

Listening to their customers has become key to L'Oreal's innovation strategy.

The Strange New Age of the Social Media Publicity Stunt

Matt Pigott, (Apr 6, 2015)

Brands collaborate more than ever to build buzz online, but does it always pay off?

Five Misconceptions About Instagram Marketing

Tess Pajaron, (Apr 1, 2015)

While Instagram is a very visual, buzzy, and unique social channel, there are more things you can do for your business on this platform than you might have assumed.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Apr 1, 2015)

Facebook likes top social actions. Why brands are choosing Instagram over Facebook, and the future of digital ad spending.

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