Social

Put Your Customers to the Test on Social

Stephanie Faris, (Mar 31, 2015)

3 examples of how brands are running their ideas by their audience first to find out whether they'll be a hit or a flop.

#McDStories, or: How Not Run a Twitter Campaign

adaptive, (Mar 30, 2015)

Lessons learned from every Social Media Manager's worst nightmare.

A Healthy Following: What Brands Can Learn from a Social Media Fitness Sensation

adaptive, (Mar 30, 2015)

Lessons learned from a key example of great social media success.

Activision on Social Media: Relevance is Key

adaptive, (Mar 25, 2015)

In an interview with Jonathan Anastas, VP of Digital and Social Marketing at Activision, he explains their approach to making relevant posts, and how they decide what is, in fact, relevant.

Social Customer Service, Part 3: Getting Personal with Whole Foods

adaptive, (Mar 19, 2015)

Putting on the super social media cape and engaging with customers is all in a day’s Whole Foods work

Inside YouTube

adaptive, (Mar 19, 2015)

As video continues as the most shared type of content across social media channels, YouTube should be at the heart of all corporate marketing.

Build Your Brand Over Social: Inside Maersk, Part 2

Priya W., (Mar 18, 2015)

Social media success tips from the most unlikely of B2B companies.

Infographic: The State of Social Customer Service

Anonymous, (Mar 18, 2015)

A new guest blog from Conversocial

The USM News Roundup: Latest Social Media News

Liam Dowd, (Mar 18, 2015)

Trends in social shopping for 2015, programmatic social media, YouTube Cards and how content engages with millennials.

Social Customer Service, Part 2: How Spotify Drives Rich Engagement

adaptive, (Mar 12, 2015)

Spotify drives rich engagement with their dynamic social customer service strategy.

How Different Age Groups Behave Across Social

Jessica Walrack, (Mar 11, 2015)

Social media is evolving, and each generation is now engaging with it differently.

Inside Facebook

adaptive, (Mar 11, 2015)

As the leader of the pack, Facebook continues to define the social media space.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Mar 11, 2015)

Social gaming spending increases, Twitter TV engagement, why people unfollow brands, and the impact that age has on Facebook Ad tags.

Build Your Brand Over Social: Inside Maersk, Part 1

Priya W., (Mar 10, 2015)

Social media success tips from the most unlikely of B2B companies.

Promo: A truly Customer-Centric Social Media Strategy… Easier Said Than Done?

Jack Edgar, (Mar 9, 2015)

A new way of thinking is required

Social Customer Service, Part 1: Social Care as a Differentiator

Tamsin Oxford, (Mar 6, 2015)

Customer engagement is golden in our era of social business, and it's time for all organizations to get social customer service right.

How the Google-Twitter Partnership Will Affect Your Social Marketing Strategies

adaptive, (Mar 5, 2015)

Google and Twitter have just announced a partnership in which tweets will show up in Google searches. This article investigates how that development should impact on your social marketing strategies.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Mar 4, 2015)

Why social ROI is still a mystery. Digital ad spending continues to rise, and the major benefits of efficient social media customer services management.

Inside Pinterest

adaptive, (Mar 4, 2015)

With rapid expansion, Pinterest has become the social media network to watch, as it moves towards increased commercialisation of its services.

The State of B2B Content Marketing

adaptive, (Mar 4, 2015)

Is 2015 the year that B2B marketers begin to embrace social media marketing to deliver the commercial advantages promised?

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