Brand Management

Commanding Social Media

adaptive, (Jul 9, 2014)

With an expanding social media landscape corporations need to build systems that enable them to effectively and efficiently manage their social media activity

Impact Measurement Part 1: Develop your own Social Health Index

adaptive, (Jul 2, 2014)

Creating the foundations of a successful social media strategy

Facebook Contagion

adaptive, (Jul 2, 2014)

Facebook’s emotional contagion experiment again highlights the need for corporations to pay close attention to how they manipulate personal data

What will business use social for in 2015?

Nick Johnson, (Jul 1, 2014)

The next set of data from the forthcoming State of Corporate Social Media briefing have been released and add weight to the argument that corporate adoption of social has slowed

What do social media teams do?

Nick Johnson, (Jun 24, 2014)

Initial findings from the new State of Corporate Social Media briefing

The Wednesday Update including failing to measure social media, Facebook fraud and what makes a good CMO?

Liam Dowd, (Jun 18, 2014)

Failing to measure social media, Facebook fraud and what makes a good CMO?

Enterprise Social Networking

adaptive, (Jun 18, 2014)

Using the principles that have made social media such a success within a corporate structure ensures business stay relevant and profitable

Social Brands: The Future of Marketing

adaptive, (Jun 18, 2014)

Social media should be at the heart of today’s marketing campaigns.

Impact Measurement: Refine Social Performance To Drive Better Results

Conference Recording, (Jun 17, 2014)

Hear from: Leah Gentry , Director, Content, Social & Design , Sprint Heather Oldani , Senior Director of Communications ,...

Internal Social: Engage employees, share expertise and trigger innovation

Conference Recording, (Jun 17, 2014)

Top-level insight from: Dan Lewis , Chief Communications Officer , Molson-Coors Nathan Bricklin , SVP Head of Wholesale Social...

Case Study: Protecting Your Social Brand - Safeguarding The Sochi Olympics

Conference Recording, (Jun 17, 2014)

Hear the experiences of NBC and Nextgate at the 2014 Sochi Olympics, as they heightened protection whilst driving engagement. Manage enterprise...

Trigger Brand-Engagement Through Targeted And Creative Content

Conference Recording, (Jun 17, 2014)

Hear from:  Jason Hill, Director, Global Media Strategy, GE Amir Zonozi, Chief Strategy Officer; SVP Social Media,...

Content Creation: Generate Innovative And Compelling Content

Conference Recording, (Jun 17, 2014)

Internal Content Processes: Identify and utilize your customers’ passion points to generate highly relevant and valuable content,...

Social In Context: Weave Social Into The Fabric Of Your Company

Conference Recording, (Jun 16, 2014)

70% of C-suite executives say social represents an opportunity to fundamentally transform their business for the better. But it’s a long, and...

Social Data: Analyze Your Customer Effectively

Conference Recording, (Jun 16, 2014)

Learn how to amalgamate, link and then process your wealth of social data to generate actionable insight which will positively influence...

5 Non-Obvious Trends Changing Social Media in 2014

Conference Recording, (Jun 16, 2014)

From: Rohit Bhargava, Founder Influential Marketing Group

The marketer-agency disconnect: hype man, not helper

nickjohnson, (Jun 13, 2014)

More fuel to the fire in the debate on whether the current marketer-agency model is fit for purpose Today, speed is essential for marketers; being...

Social Hygiene

adaptive, (Jun 11, 2014)

Social media usage has shifted with more users considering which platforms they use and the level of privacy they demand

Conversocial Guest Blog: Do social responses always need a second pair of eyes?

Anonymous, (Jun 9, 2014)

A guestblog from Conversocial on risks of instant replies on social media

Social Targeting: The new frontier for corporate marketers

adaptive, (Jun 4, 2014)

With traditional ad channels eroding thanks to the rise of mobile digital devices, social targeting is the new frontier for corporate marketers

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