Airbnb: building business brick by brick with big data

Matt Pigott, (Apr 14, 2017)

Marketing Attribution 2017-Part 3: How leading brands use it while others are losing it

San Francisco 49ers...data touchdown!

Matt Pigott, (Apr 6, 2017)

Marketing Attribution 2017-Part 2: Demar Amacker, strategist and CRM analyst at the San Francisco 49ers, talks to Incite on marketing attribution

More platforms. More devices. How are brands making sense of (and capitalizing on) increasing customer complexity?

Matt Pigott, (Aug 31, 2016)

Read this, the last in our three-part 'marketing attribution’ series

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

Intuit, Dell, and Tracx turn social data into actionable intelligence

Mark Kersteen, (Feb 17, 2016)

Social data provides an unrivalled opportunity to gain an in-depth view of your customer, and to develop actionable insights to feed back into your strategy.

"A new era": Talking programmatic strategy with Cars.com

Brynn Smith-Raska, (Jan 27, 2016)

We recently sat down with Brett to get his advice and hear his personal experiences with programmatic.

Adidas's strategy for 2020: Personalization, relationships, and restructured data

Matt Pigott, (Jan 25, 2016)

Things are heating up in the realm of personalized marketing.

Social is becoming desiloed: What does that mean for you?

Matt Pigott, (Jan 20, 2016)

In our fifth annual State of Corporate Social Media report, wherein we polled over 1,100 social media and marketing professionals, we’ve noticed some interesting developments.

Start the Presses: Go From Brand to Publisher to Win Over Customers Organically

admin, (Dec 4, 2015)

Build Your Editorial Dream Team: Hire and train like a digital-first publisher. Staff your organization with the ‘technocreative’ talent...

Your Customers Know the Value of their Data - So Deliver Marketing That's Worth It

admin, (Dec 4, 2015)

Why Should Customers Share Their Data? Personal information increasingly comes with the expectations of better value or personalization - make...

New Trends in Mobile Marketing

admin, (Dec 4, 2015)

Mobile is No Longer Optional if You Want Your Marketing to Succeed: Hear the latest research into how customers are engaging with mobile, and get the...

Why customers don't want to share their data (and how to change their minds)

David Howell, (Oct 29, 2015)

Communicating value to consumers is an on-going action that all brands need to be fully engaged with.

Visa's approach to analytics insights: Simple, quantifiable, and actionable.

Brynn Smith-Raska, (Oct 27, 2015)

An interview with Ramkumar Ravichandran

The customer data value exchange: What's in it for them, what's in it for you

David Howell, (Oct 19, 2015)

Data­ literate consumers get better products, services, and experiences. Businesses get more accurate, holistic, and actionable data.

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