By Conference Recording - May 18th, 2015

Dell and Sony share how they've given their employees and customers a voice for a fresh approach to their marketing

Laura Thomas, Chief Blogger at Dell and John Koller, Vice-President of Platforms Marketing at Sony PlayStation discuss their approaches to storytelling withini their organizations. Is it a way to make content, a new way of thinking about marketing campaigns, a different approach to branding, or something else? Who should lead a storytelling approach, and how have their customers responded?

Please login to view video - or subscribe here

This video is available to access for subscribers to the Incite On Demand Service. To learn more, click here

and for a free two-week trial, click here.

comments powered by Disqus