By Tamsin Oxford - April 9th, 2015
The Incite Group spoke with Jennifer Dominiquini, Chief Marketing and Client Experience Officer at BBVA Compass on the importance of developing a rich, customer-centric social media strategy.
BBVA is a multinational group that provides financial services in more than 31 countries and to 50 million customers.
Has BBVA made a clear commitment to being a customer-centric organization?
We have, absolutely, however I don’t think that customer-centric is a new term. I think that as the ways...
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