Jennifer Corbett, VP of Audience Development and Marketing at Discovery Communications, shares how the broadcaster customizes their content for consumption via social channels.
● Content Customization: Learn how Discovery Digital garners 300M video views per month across social media platforms - including Facebook, Instagram, Snapchat and YouTube – with a customized strategy.
● Audience Behavior: Viewers may demonstrate different behaviors and preferences by platform, but your social/mobile/video audience is one in the same.
● Holistic Strategy: Better understand content consumption to achieve your goals, using the strengths of each social platform to deliver a comprehensive strategy.
Discovery Communications, Jennifer Corbett, Vice-President, Audience Development and Marketing
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