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The comprehensive and in-depth agenda

Day One – Monday, November 16

09:00AM

10:15AM

Laying the foundations of content success: Ensuring your content is customer-centric, consistent and contextual

Moderator: Drew Neisser

AssuranceChief Marketing Officer Steven Handmaker

Wilson Sporting Goods Co.Chief Marketing Officer Amy Weisenbach

The EconomistVice-President, Global Integrated Content Jeff Pundyk

SurePayrollChief Marketing OfficerCharlie Breit

10:15AM

11:00AM

Keeping up with your customer: Become a publisher of personalized and timely content, at scale

Moderator: Gina Michnowicz

CSCHead of The Content Hub Patricia Brown

Turner SportsVice President, Creative Director Drew Watkins

11:00AM

11:30AM
BREAK

11:30AM

12:30PM

Content and Data Analysis: Enlighten your content strategy through actionable customer insight

Moderator: Drew Neisser

Hu-FriedyChief Marketing Officer Patrick Bernardi

Wall Street JournalVice President, Digital and Content Sarah Dale

The Compass GroupVice President, Marketing Patti Girardi

JebbitCo-founder and President Jonathan Lacoste

12:30PM

1:30PM

What's Your Story? Achieve deeper and long-lasting engagement through story-telling content and an engaging brand narrative

Moderator: Gina Michnowicz

The Huffington Post Vice President, Content Lauri Baker

Premier FarnellGlobal Head of Content Marketing Sagar Jethani

HasbroCreative Lead David Erwin

1:30PM

3:00PM
LUNCH

3:00PM

4:00PM

Value-Driven Performance Measurement: Achieve clarity when tracking, defining and communicating the success of your content

Moderator: Drew Neisser

InterContinental Hotels Group Director of Content - Consumer Support Experience Kim Atkinson

The EconomistVice-President, Global Integrated Content Jeff Pundyk

eContext Chief Executive Officer Stephen Scarr

4:00PM

4:30PM
BREAK

4:30PM

5:15PM

CASE STUDY: Achieving Video Success in a Mobile World

Moderator: Drew Neisser

LittleThings.com Chief Operating Officer Gretchen Tibbits

LittleThings.com Director of Content Maia McCann

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Full speaker list • Full conference agenda • Audience Breakdown

Day Two – Tuesday, November 17

09:30AM

10:15AM

CASE STUDY: Mastering the Medium of Native Advertising

Moderator: Jay Dunn

The Onion Chief Operating Officer Kurt Mueller

10:15AM

11:15AM

Content Marketing Infrastructure: Be nimble, collaborative and consistent

Moderator: Gina Michnowicz

AIG Chief Customer Officer (former) Donna Peeples

Schneider Electric VP Content & Messaging, Global Marketing Raj Kumar Munusamy

Resturant.com Chief Marketing Officer (former) Christopher Krohn

Zoetis Head of US Communications (former) Rebecca Cisek

11:15AM

11:45AM
BREAK

11:45AM

12:15PM

The Content Marketing Blueprint - Building The Foundation For Unexpected Success

Moderator: Gina Michnowicz

Bare Necessities Chief Marketing Officer (former) Jay Dunn

12:15PM

12:45PM

CASE STUDY: Monetizing your content strategy without alienating your community

Moderator: Donna Peoples

Cathay Pacific Airways Digital Marketing and eCommerce Manager Robecta Ma

12:45PM

2:15PM
LUNCH

2:15PM

2:45PM

Case Study: Connecting with Generations X, Y, and Z

Moderator: Gina Michnowicz

Compass Group VP Marketing Patti Girardi

2:45PM

3:15PM

Employee Advocacy Case Study: Transform your employees into brand advocates to heighten awareness and engagement

Moderator: Jay Dunn

Molson Coors Global Digital Marketing Manager Melisa Chung

3:15PM

4:00PM

Case Study: Turning “boring” subjects into engaging stories

Premier Farnell Global Head of Content Marketing Sagar Jethani


4:00PM
END OF SUMMIT

This will be the most beneficial two days out of the office all year...