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What will you learn?

  • To use data to drive deeper customer engagement
  • What data sets you should collect to drive real marketing value
  • Who Your Customer Is: Tactics to identify your core audience - and appeal to them
  • Translate vast amounts of data into insights and trends you can use to do better marketing

Why Attend an Incite Seminar?

  • Practical guidance you can use: Four case studies from major brands give you specific strategies and tactics you can use
  • Focused Insight on Key Opportunities and Challenges: We focus tightly on one key issue - so you get depth and precision, not vague presentations.
  • An Efficient Use of Time: Take the morning out of the office, and you’ll be able to apply proven strategies and advice in the afternoon!
  • Brands Only! An opportunity to work with ‘end user’ peers going through the same things as you. A collaborative environment of colleagues.

Download your Seminar Info Pack

Complete Agenda, Detail on Case Studies, Speaker List and more!

Who will you learn from?

Proven insights and in-depth case studies from major brand leaders

Sears

Heather Novotny

User Experience Research

Gannett

Flo Castro

VP Data Science

GE

Melanie Shanks

BI and Customer Analytics Leader

eContext

Stephen Scarr

Founder

Motorola Solutions, Inc.

Daniella Peting

Social Media Manager, Americas and Social Media Center of Excellence, Global Co-Lead

Each speaker will present a case study on how they’ve succeeded in leveraging data for marketing. They’ll also lead interactive working group sessions with you and answer your questions.

Download your Seminar Info Pack

Complete Agenda, Detail on Case Studies, Speaker List and more!

What’s on the agenda?

Build the strong foundations for a successful customer data function

Leverage customer data to deliver more effective customer experience and marketing campaigns

Work more effectively with Data Scientists: Translate huge data sets into actionable marketing insight

Identify, understand and engage target key customer groups through better data analysis

Our Track Record of Success

93% of the Incite community say they’d recommend our events

88% of past attendees say they learned techniques and strategies to use back at the office

Over 70% of our community and seminar attendees are end users from big brands

Download your Seminar Info Pack

Complete Agenda, Detail on Case Studies, Speaker List and more!

Who You’ll Meet at Incite Events