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A morning of case studies, discussion and interaction

08.00 - 08.30: Breakfast and Networking

Get here on time for a light breakfast, and an opportunity to get introduced to your peers who are attending and sharing case studies.

08.30 - 09.30: Case Studies 1 and 2
Sears

Heather Novotny

User Experience Research

Gannett

Flo Castro

VP Data Science

09.30 - 10.30: Working Groups, Questions and Discussion

We’ll break into small groups, led by your presenters. We’ll focus on:

  • Build the strong foundations for a successful customer data function
  • Work more effectively with Data Scientists: Translate huge data sets into actionable marketing insight
10.30 - 10.45: Coffee Break and Networking
10.45 - 11.45: Case Studies 3 and 4
Motorola Solutions, Inc.

Daniella Peting

Social Media Manager, North America and Social Media Center of Excellence, Global Co-Lead

TransUnion

Brian Lee

Vice President, Analytics & Insight

11.45 - 12.30: Working Groups, Questions and Discussion

We’ll break into small groups, led by your presenters. We’ll focus on

  • Leverage customer data to deliver more effective customer experience and marketing campaigns
  • Identify, understand and engage target key customer groups through better data analysis
GE

Melanie Shanks

BI and Customer Analytics Leader

Download your Seminar Info Pack

Complete Agenda, Detail on Case Studies, Speaker List and more!