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JUNE 15-16, 2017|New York, US

This year’s hard-hitting agenda

Day One - 15th June

Keynotes
08:50 - 09:00
Chairman's Welcome

Union + Webster Gina Michnowicz CEO, Co-Founder Union + Webster

09:00 - 10:00
Keynotes:Experience is everything – Social Media and Your Customer's Journey

To thrive in a world of ever-increasing competition and heightened customer expectation, companies are required to engage and serve the customer seamlessly across platforms, channels, departments and life-cycles. Hear how to map out social's role in engaging, understanding, monetizing and retaining your customer base, thus bringing an end to fragmented customer experiences

BNY Mellon William Barrett Managing Director, Global Head of Corporate Digital Marketing BNY Mellon

Goldman Sachs Kaydee Bridges Vice President, Digital and Social Media Strategy Goldman Sachs

The Hershey Company Kevin Hack Head of Social Intelligence, Global Digital Marketing Advancement The Hershey Company

Moderator: Renegade Drew Neisser CEO & Founder Renegade

10:00 - 10:45
Case Study:Speed and Relevance – How Adidas leverages “planned reactive engagement” to truly seize the moment

Whilst social media allows brands to react to a moment at the push of a button, one's processes and procedures often mean that opportunities are missed. In this session, Celine Del Genes will present how Adidas structures for agility, and plans for the moment, ensuring they break through to their audiences, before the noise has even begun!

Adidas Celine del Genes Vice President, Concept To Consumer Adidas

Moderator: Union + Webster Gina Michnowicz CEO, Co-Founder Union + Webster

10:45 - 11:15
Coffee + Networking
11:15 - 12:30
Safeguarding Your Social Brand- Building a water-tight governance program.

With modern consumers being more vocal than ever, brand protection is a vital part of the social media function. Discover the processes and structures that will allow you to monitor, flag and counteract potential crises, whilst also generating a safe environment for your community to grow

McAfee Gary Davis Vice President, Global Consumer Marketing McAfee

3M Amber Campeau Global Social Media Governance Strategist 3M

Brandle Chip Roberson Founder & CEO Brandle

12:30 - 1:30
Networking Lunch
1:30 - 2:30
Social Infrastructure: Achieve seamless customer experiences through a collaborative and consistent approach

To maximize the impact of social, every department must be included, and pulling in the same direction. In this session, hear how to move away from a fragmented social structure to a holistic and consistent approach. Reduce internal conflicts, share valuable insights, and deliver a frictionless customer journey.

Time Stefani Stamatiou Director, Product and Operations Time

BlackRock Alex Cavalieri Vice President, Digital Strategy BlackRock

HP Lauren Gerstner Global Director, Social Media, Community Management & Paid Social HP

Moderator: Union + Webster Gina Michnowicz CEO, Co-Founder Union + Webster

2:30 - 3:00
Case Study: Proofpoint Digital Brand Fraud: Blind Spots in Your Digital Transformation Strategy

Every brand is leveraging digital channels to engage audiences and build their brand. The advent of omni-channel marketing across an ever-growing list of digital platforms presents opportunities AND risks for brands. Proliferation of digital presence leads to brand fraud that can undermine the ability for the brand to defend its voice and authenticity. We will explore the digital fraud blind spots that every brand should anticipate with technology and process without overextending your team.

Proofpoint Digital Risk & Compliance Mike Lee Director of Product Management Proofpoint

3:00 - 3:30
Coffee + Networking
Engage Your Social Customer
Serve Your Social Customer
3:30 - 4:15
Case Study: BoxedThe Convergence of Conversion: Driving Performance While Building a Brand on Social Media

Visual content on social is winning when it comes to ease-of use, clarity, and shareability. Hear how one of the most beloved brands on the planet continues to seize customers’ attention whilst solidifying favourability, through timely and relevant visual content

Boxed Jackson Jeyanayagam Chief Marketing Officer Boxed

Moderator: Union + Webster Gina Michnowicz CEO, Co-Founder Union + Webster

Panel:Embedding and Scaling your social support for a seamless customer experience:

Fully embedding social into your contact centre operations is a continued challenge for many companies, but vital in order to deliver a frictionless customer experience. As your social support team grows, ensure quality and consistency are maintained through defining responsibilities, expectations and workflows

Stubhub Mary Hill Head of Social Media Customer Service Stubhub

Alaska Airlines Michael Roy Head of Social Customer Care Alaska Airlines

Moderator: Conversocial Josh March CEO & Founder Conversocial

4:15 - 5:00
How storytelling will drive deeper customer relationships

Good content will get you noticed… a strong brand narrative, supplemented by engaging and meaningful stories will keep your audience coming back for more. Hear how to share positive, people-centric and easily-consumable stories on social, that will humanize your brand, whilst inspiring your customer to take action

HBO Emily Giannusa Director, Digital & Social Media HBO

Thomson Reuters Casey Hall Head of Social Media for Business Communications Thomson Reuters

Fresh Direct Lisa Koldony Brand Marketing and Communications Fresh Direct

Moderator: KO Insights Kate O’Neil CEO & Founder KO Insights

Reactive to Proactive: Increasing efficiency and customer retention through pre-emptive, peer-to-peer and self-service on social

Develop the strategy and capabilities that will put you on the front foot. Learn how to prepare for, and prevent, periods of issue escalation, whilst solving customer problems before they become complaints. Moreover, use social to generate quick and engaging methods of self and peer-to-peer assistance, thus reducing issue volume as well as cost

Humana Jason Spencer Social Media Community Manager Humana

Rogers Communications Margaret Tsuji Senior Manager, Social Media Support Rogers Communications

Moderator: McDonalds Dan Gingiss Global Social Media McDonalds

5:00 - 7:00
Networking Drinks

Day Two - 16th June

Keynotes
09:50 - 10:00
Welcome to Day 2

Renegade Drew Neisser CEO & Founder Renegade

10:00 - 11:00
One-to-One Social Media: Delivering personalized customer experiences that drive authentic and human interactions

Social media has provided brands with the power to understand their customers in granular detail, and thus tailor their interactions. Why, therefore, do most consumers still feel that they are not seen as an individual? Hear how three top brands are using social to engage on a one-to-one, rather than one-to-many, basis as well as the rewards for doing so.

The Coca-Cola Company Simon Cowart Global Social Media Strategy The Coca-Cola Company

BBVA Compass Amy Johnson Vice President, SEO and Content Marketing BBVA Compass

Moderator: Renegade Drew Neisser CEO & Founder Renegade

11:00 - 11:30
Coffee + Networking
11:30 - 12:00
Case Study:Key influencers: How Dell’s long-term approach is creating mutual value for their brand and community

The last few years has seen Dell expand its influencer program and brand communities, helping to amplify its message and boost peer-to-peer recommendation. Hear how to discover where advocates are talking about your brand, whilst empowering them to enhance your brand credibility.

Dell Konstanze Alex-Brown Head of Influencer Relations Dell

12:00 - 1:00
Networking Lunch
1:00 - 2:00
Become the trusted advisor in your target community.

Becoming, and the remaining, the ‘go to’ place in your community for content and advise is difficult in any industry. In this session, hear how to identify what constitutes true value to your target audience, and then deliver this at the time and place they require. Moreover, discover and engage the core players in your community who are your shortcut to strong community engagement

AT&T Sarah Groves Senior Brand Marketing Manager – Integrated Marketing AT&T

Philips Andrea Hofer Global Social Media Manager Philips

The Economist Mina Seetharam SVP, Global Managing Director, Marketing Solutions The Economist

Moderator: Renegade Drew Neisser CEO & Founder Renegade

2:00 - 2:45
Hiring, Training and Motivating the Social Team of 2018

Knowing what makes a strong social media executive is not an exact science. In this session, hear how to ensure you are hiring social stars, whilst keeping your best at the top of their game, honing their skills and aptitude thus maintaining their enthusiasm.

Microsoft Geoff Colon Head of Product Marketing, Emerging Media Microsoft

Moderator: Firebrand Group Jeremy Goldman Founder Firebrand Group

2:45 - 3:30
What’s next for Twitter?

Twitter is aiming to make the platform the best place to engage and serve customers by 2018, and have already come a long way in doing so. But happens next? In this session, hear proven examples from brands who have driven cost savings, increased satisfaction, and increased sales through Twitter, as well the key changes they see occurring in social in 2018.

Twitter Jeff Lesser Head of Social Care Initiative Twitter

Moderator: Firebrand Group Jeremy Goldman Founder Firebrand Group

3:30 - 4:00
Why Social Customer Care can be your best Marketer

Social media is the first marketing channel where consumers can actually talk back to brands. And they do! Is your brand listening, or is it forgetting the “social” in “social media”? By actually engaging with prospects and customers in social media, and providing customer service support when needed, you will create a virtually endless pipeline of content marketing ideas!

McDonald's Dan Gingiss Senior Director, Global Social Media McDonalds & Author, Podcaster, Speaker

Day One - 15th June

Keynotes
08:50 - 09:00
Chairman's Welcome

Union + Webster Gina Michnowicz CEO, Co-Founder Union + Webster

09:00 - 10:00
Keynotes:Experience is everything – Social Media and Your Customer's Journey

To thrive in a world of ever-increasing competition and heightened customer expectation, companies are required to engage and serve the customer seamlessly across platforms, channels, departments and life-cycles. Hear how to map out social's role in engaging, understanding, monetizing and retaining your customer base, thus bringing an end to fragmented customer experiences

BNY Mellon William Barrett Managing Director, Global Head of Corporate Digital Marketing BNY Mellon

Goldman Sachs Kaydee Bridges Vice President, Digital and Social Media Strategy Goldman Sachs

The Hershey Company Kevin Hack Head of Social Intelligence, Global Digital Marketing Advancement The Hershey Company

Moderator: Renegade Drew Neisser CEO & Founder Renegade

10:00 - 10:45
Case Study:Speed and Relevance – How Adidas leverages “planned reactive engagement” to truly seize the moment

Whilst social media allows brands to react to a moment at the push of a button, one's processes and procedures often mean that opportunities are missed. In this session, Celine Del Genes will present how Adidas structures for agility, and plans for the moment, ensuring they break through to their audiences, before the noise has even begun!

Adidas Celine del Genes Vice President, Concept To Consumer Adidas

Moderator: Union + Webster Gina Michnowicz CEO, Co-Founder Union + Webster

10:45 - 11:15
Coffee + Networking
11:15 - 12:30
Safeguarding Your Social Brand- Building a water-tight governance program.

With modern consumers being more vocal than ever, brand protection is a vital part of the social media function. Discover the processes and structures that will allow you to monitor, flag and counteract potential crises, whilst also generating a safe environment for your community to grow

McAfee Gary Davis Vice President, Global Consumer Marketing McAfee

3M Amber Campeau Global Social Media Governance Strategist 3M

Brandle Chip Roberson Founder & CEO Brandle

12:30 - 1:30
Networking Lunch
1:30 - 2:30
Social Infrastructure: Achieve seamless customer experiences through a collaborative and consistent approach

To maximize the impact of social, every department must be included, and pulling in the same direction. In this session, hear how to move away from a fragmented social structure to a holistic and consistent approach. Reduce internal conflicts, share valuable insights, and deliver a frictionless customer journey.

Time Stefani Stamatiou Director, Product and Operations Time

BlackRock Alex Cavalieri Vice President, Digital Strategy BlackRock

HP Lauren Gerstner Global Director, Social Media, Community Management & Paid Social HP

Moderator: Union + Webster Gina Michnowicz CEO, Co-Founder Union + Webster

2:30 - 3:00
Case Study: Proofpoint Digital Brand Fraud: Blind Spots in Your Digital Transformation Strategy

Every brand is leveraging digital channels to engage audiences and build their brand. The advent of omni-channel marketing across an ever-growing list of digital platforms presents opportunities AND risks for brands. Proliferation of digital presence leads to brand fraud that can undermine the ability for the brand to defend its voice and authenticity. We will explore the digital fraud blind spots that every brand should anticipate with technology and process without overextending your team.

Proofpoint Digital Risk & Compliance Mike Lee Director of Product Management Proofpoint

3:00 - 3:30
Coffee + Networking
Engage Your Social Customer
Serve Your Social Customer
3:30 - 4:15
Case Study: BoxedThe Convergence of Conversion: Driving Performance While Building a Brand on Social Media

Visual content on social is winning when it comes to ease-of use, clarity, and shareability. Hear how one of the most beloved brands on the planet continues to seize customers’ attention whilst solidifying favourability, through timely and relevant visual content

Boxed Jackson Jeyanayagam Chief Marketing Officer Boxed

Moderator: Union + Webster Gina Michnowicz CEO, Co-Founder Union + Webster

Panel:Embedding and Scaling your social support for a seamless customer experience:

Fully embedding social into your contact centre operations is a continued challenge for many companies, but vital in order to deliver a frictionless customer experience. As your social support team grows, ensure quality and consistency are maintained through defining responsibilities, expectations and workflows

Stubhub Mary Hill Head of Social Media Customer Service Stubhub

Alaska Airlines Michael Roy Head of Social Customer Care Alaska Airlines

Moderator: Conversocial Josh March CEO & Founder Conversocial

4:15 - 5:00
How storytelling will drive deeper customer relationships

Good content will get you noticed… a strong brand narrative, supplemented by engaging and meaningful stories will keep your audience coming back for more. Hear how to share positive, people-centric and easily-consumable stories on social, that will humanize your brand, whilst inspiring your customer to take action

HBO Emily Giannusa Director, Digital & Social Media HBO

Thomson Reuters Casey Hall Head of Social Media for Business Communications Thomson Reuters

Fresh Direct Lisa Koldony Brand Marketing and Communications Fresh Direct

Moderator: KO Insights Kate O’Neil CEO & Founder KO Insights

Reactive to Proactive: Increasing efficiency and customer retention through pre-emptive, peer-to-peer and self-service on social

Develop the strategy and capabilities that will put you on the front foot. Learn how to prepare for, and prevent, periods of issue escalation, whilst solving customer problems before they become complaints. Moreover, use social to generate quick and engaging methods of self and peer-to-peer assistance, thus reducing issue volume as well as cost

Humana Jason Spencer Social Media Community Manager Humana

Rogers Communications Margaret Tsuji Senior Manager, Social Media Support Rogers Communications

Moderator: McDonalds Dan Gingiss Global Social Media McDonalds

5:00 - 7:00
Networking Drinks

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Day Two - 16th June

Keynotes
09:50 - 10:00
Welcome to Day 2

Renegade Drew Neisser CEO & Founder Renegade

10:00 - 11:00
One-to-One Social Media: Delivering personalized customer experiences that drive authentic and human interactions

Social media has provided brands with the power to understand their customers in granular detail, and thus tailor their interactions. Why, therefore, do most consumers still feel that they are not seen as an individual? Hear how three top brands are using social to engage on a one-to-one, rather than one-to-many, basis as well as the rewards for doing so.

The Coca-Cola Company Simon Cowart Global Social Media Strategy The Coca-Cola Company

BBVA Compass Amy Johnson Vice President, SEO and Content Marketing BBVA Compass

Moderator: Renegade Drew Neisser CEO & Founder Renegade

11:00 - 11:30
Coffee + Networking
11:30 - 12:00
Case Study:Key influencers: How Dell’s long-term approach is creating mutual value for their brand and community

The last few years has seen Dell expand its influencer program and brand communities, helping to amplify its message and boost peer-to-peer recommendation. Hear how to discover where advocates are talking about your brand, whilst empowering them to enhance your brand credibility.

Dell Konstanze Alex-Brown Head of Influencer Relations Dell

12:00 - 1:00
Networking Lunch
1:00 - 2:00
Become the trusted advisor in your target community.

Becoming, and the remaining, the ‘go to’ place in your community for content and advise is difficult in any industry. In this session, hear how to identify what constitutes true value to your target audience, and then deliver this at the time and place they require. Moreover, discover and engage the core players in your community who are your shortcut to strong community engagement

AT&T Sarah Groves Senior Brand Marketing Manager – Integrated Marketing AT&T

Philips Andrea Hofer Global Social Media Manager Philips

The Economist Mina Seetharam SVP, Global Managing Director, Marketing Solutions The Economist

Moderator: Renegade Drew Neisser CEO & Founder Renegade

2:00 - 2:45
Hiring, Training and Motivating the Social Team of 2018

Knowing what makes a strong social media executive is not an exact science. In this session, hear how to ensure you are hiring social stars, whilst keeping your best at the top of their game, honing their skills and aptitude thus maintaining their enthusiasm.

Microsoft Geoff Colon Head of Product Marketing, Emerging Media Microsoft

Moderator: Firebrand Group Jeremy Goldman Founder Firebrand Group

2:45 - 3:30
What’s next for Twitter?

Twitter is aiming to make the platform the best place to engage and serve customers by 2018, and have already come a long way in doing so. But happens next? In this session, hear proven examples from brands who have driven cost savings, increased satisfaction, and increased sales through Twitter, as well the key changes they see occurring in social in 2018.

Twitter Jeff Lesser Head of Social Care Initiative Twitter

Moderator: Firebrand Group Jeremy Goldman Founder Firebrand Group

3:30 - 4:00
Why Social Customer Care can be your best Marketer

Social media is the first marketing channel where consumers can actually talk back to brands. And they do! Is your brand listening, or is it forgetting the “social” in “social media”? By actually engaging with prospects and customers in social media, and providing customer service support when needed, you will create a virtually endless pipeline of content marketing ideas!

McDonald's Dan Gingiss Senior Director, Global Social Media McDonalds & Author, Podcaster, Speaker

Josh Gordon

Josh Gordon

Senior Project Director
Incite Group

US: 1 800 814 3459 ex.4348

UK: +44 (0) 207 375 4348

Email: Josh@incite-group.com

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription