All Latest Articles

Beacons to Help Guide Visually Impaired and Blind Through Urban Areas

adaptive, (Jul 11, 2016)

While retailers use beacons to better communicate with customers, some other groups are looking at ways to use beacons and smartphones to help guide blind and visually impaired people around cities and on public transportation. Brendan McNally reports….

Mobile Digest: BlackBerry Classic is dead. Dead as a desktop.

adaptive, (Jul 11, 2016)

BlackBerry ditches its signature handset, as Google squares off against Microsoft in the mobile enterprise. Andrew Tolve reports.

Brand storytelling: how to deliver content that hooks and holds

Matt Pigott, (Jul 8, 2016)

The first installment of our three-part series on content and the art of brand storytelling

To achieve great customer service, perfect the art of technology

Matt Pigott, (Jul 1, 2016)

The first installment of our three-part series on customer service in a digital world

If chatbots are on the rise, what does it mean for the human face of customer service?

Matt Pigott, (Jul 1, 2016)

Part three in our three-part series on customer service in a digital world

Is face-to-screen better than face-to-face?

Matt Pigott, (Jul 1, 2016)

The second part in our three part series investigating customer service in a digital world

Re-engaging Your Mobile Audience Part 1

adaptive, (Jun 27, 2016)

Mobile app growth rates are still rising but app developers are by and large finding greater growth from current users than from newcomers. Today’s apps must strike the right tone and balance in communicating with users to re-engage them if visits and/or spending begin to slip.

London's Regent Street Using Beacons to Track Shopper Preferences

adaptive, (Jun 27, 2016)

iBeacons have become key tools for proximity marketing, among the sharpest weapons that brick-and-mortar retailers have for developing digital engagement with customers. London's poshest shopping venue wants its iBeacons to engage visitors, without sniffing their data. Can it work? Brendan McNally finds investigates.

Mobile Digest: FAA launches commercial-drone era with new Part 107 Rule

adaptive, (Jun 27, 2016)

YouTube introduces live streaming on its mobile app, as the FAA sets new rules for commercial drone operation. Andrew Tolve reports.

Press Release: The Corporate Social Media Awards 2016 Winners Announced

aaronjackson, (Jun 21, 2016)

Dell, Qantas and Capital One are among the winners at this year’s Corporate Social Media Awards

101 shades of grey: why marketers must know, name and tag them

Matt Pigott, (Jun 13, 2016)

To get personalization right, consider what and Room & Board are doing

PGA TOUR LIVE: Streaming Service Seeks to Score with Fans, Control Content

adaptive, (Jun 13, 2016)

The proliferation of digital devices, improved Wi-Fi and streaming capabilities are bringing more live events, especially sports, to dedicated audiences on demand. And as Robert Gray reports, the PGA TOUR has teed up an impressive digital service for its most dedicated fans.

Mobile-first App Hotel Tonight Thrives on Last Minute Travel

adaptive, (Jun 13, 2016)

School’s out and summer travel season is underway. Mobile first app Hotel Tonight specializes in last-minute bookings.

Mobile Digest: Lenovo reimagines smartphone with flexible tech

adaptive, (Jun 13, 2016)

Google’s Project Tango is up and running, Yahoo's internet business is still for sale, and Lenovo shares big ideas on the future of the smartphone. Andrew Tolve reports.

What are the biggest issues in Marketing right now?

Nick Johnson, (Jun 1, 2016)

In an extract from our new 'Incite State of Marketing' white paper, we investigate the top five priorities for marketers in the year ahead.

Personalization vs. Customization: What's the difference?

Matt Pigott, (Jun 1, 2016)

Confusing customization and personalization is common, but there’s a world of difference between the two.

Brazil: Where Cash Is Not King and Mobile Payments Thrive

adaptive, (May 31, 2016)

Mobile payments are thriving in a country where street-smart Brazilians prefer not to have a lot of cash in their pockets.

Mobile-First Non-Profit Seeks to Eradicate Malaria Using Mobile Technology

adaptive, (May 31, 2016)

Smartphones have changed people’s lives in a number of ways, but one of the most dramatic uses may be its use to save lives. That is the raison d'etre of the non-profit Malaria No More. It seeks to be the first mobile-only campaign to defeat a disease.

Mobile Digest: New Google Daydream platform turns everyday smartphones into VR devices

adaptive, (May 31, 2016)

Microsoft’s smartphone division continues to hemorrhage jobs, as Google launches a suite of impressive mobile platforms and devices at its annual I/O Developer Conference. Andrew Tolve reports.

Speeding Up the Credit Card Chip Dip

adaptive, (May 16, 2016)

Susan Kuchinskas examines the hiccups and potential of EMV-enabled credit card transactions. Could m-payments see the biggest benefit?