All Latest Articles

Retailers Up their Multichannel Game, but Have Room to Grow

adaptive, (May 16, 2016)

The National Retail Foundation gives U.S. retailers a mixed report card for their multichannel efforts. And as Susan Kuchinskas reports, there are plenty of missed opportunities.

Mobile Digest: Apple invests $1 billion in Chinese ridesharing service Didi Chuxing

adaptive, (May 16, 2016)

YouTube begins beta testing a new messenger service, as Apple tries to steady the ship with a massive investment on the ride-hailing front. Genius or desperate? Andrew Tolve reports.

Zika Outbreak Paves the Way for Sponsored Data in Brazil

adaptive, (May 2, 2016)

As Brazilian authorities struggle to contain Zika infections and two diseases transmitted by the same mosquito, a number of smartphone applications have joined the fight. Camila Fontana reports from São Paulo

New York Times Executive on the Gray Lady’s Mobile Makeover

adaptive, (May 2, 2016)

The venerable New York Times remains one of the most read U.S. newspapers in print and online, but it is adapting to include mobile first strategies. David Perpich, senior VP, Product, for The New York Times works with multiple departments including the newsroom, marketing, design, and of course, tech to help chart that course to reaching more readers on mobile devices.

moovel's Mobile Tech Powers Multi-modal Mobility App, "Transit Commerce"

adaptive, (May 2, 2016)

Commuters and urban dwellers alike face perplexing problems of mobility each day; that is the same commute can be considerably longer or more arduous on a given day than the “normal’ routine.

Mobile Digest: Year-over-year smartphone sales drop for first time in history

adaptive, (May 2, 2016)

Snapchat indulges big-time video aspirations, Facebook and Amazon just keep on making money, as the smartphone market suffers a brutal quarter. Andrew Tolve reports.

Starbucks: The Secrets of Success with M-payments

adaptive, (Apr 18, 2016)

Why is the coffee giant seemingly the only one to get mobile payments right? Susan Kuchinskas examines why so many customers use the Starbucks app to get their caffeine fix, and what other companies may divine from the coffee company’s success.

MasterCard Says "Smile", Expanding “Selfie Pay” Pilot

adaptive, (Apr 18, 2016)

The Selfie is not just for the Kardashians and Millennials, now MasterCard wants you to authenticate your online payments with one. Ella Williamson investigates MasterCard’s new pilot scheme, nicknamed “Selfie Pay”.

Facebook Focuses on Mobile-First Marketing, Social Sharing

adaptive, (Apr 18, 2016)

The world's largest social network has evolved into a mobile-first destination.

Mobile Digest: With Facebook Live, FB makes us stars of our own reality TV shows

adaptive, (Apr 18, 2016)

Samsung brings the flip phone back, HTC launches its new flagship HTC 10, as Facebook turns live streams into a social bonanza. Andrew Tolve reports.

Shortlist Announcement: Corporate Social Media Awards 2016

aaronjackson, (Apr 12, 2016)

Sony, General Motors, Canon, eBay, Ford Motors, Qantas Airways, Dollar Shave Club, Cisco, Jeep, Bud Light, Hyatt, Phillips, Barclay Card, AVG, Dell and Comcast are among finalists being shortlisted for this year’s Corporate Social Media Awards.

Apple, Rivals Offer Beacons of Hope and Innovation for Retailers

adaptive, (Apr 4, 2016)

Beacons were labeled as the next great thing in retail several years ago, but they have yet to live up to that designation. Brendan McNally examines whether the skeptics are correct or if beacons are about to shine.

Zebra Technologies: Powering Next Gen Stats for the Super Bowl

adaptive, (Apr 4, 2016)

More than 100 million people tuned in to watch the National Football League’s Super Bowl 50. Party goers, Super Bowl commercial watchers, and the uninitiated were treated to additional insights into the actual gridiron action, which fans have come to take for granted over the past two seasons.

Discogs Helps Vinyl Record Revolution Keep Spinning for Record Store Day and Beyond

adaptive, (Apr 4, 2016)

The so-called vinyl revolution in music shows no signs of missing a beat. Consumers in the U.S. bought nearly 12 million albums in 2015, a 30 percent increase over the prior year and the most since Nielsen Music began tracking sales in 1991.

Mobile Digest: Flirtey makes history with first FAA-approved urban drone delivery

adaptive, (Apr 4, 2016)

SnapChat reinvents itself with Chat 2.0, as drone deliveries step into primetime. Andrew Tolve reports.

Walmart Pay: Can the Mega Retailer Cash In on Mobile Pay?

adaptive, (Mar 21, 2016)

Walmart delivered an early Christmas surprise in December with the launch of its alternative to Apple Pay: Walmart Pay. And as Hans Klis reports, Even though it employs the somewhat unreliable QR-code it just might become an industry standard for mobile payments.

FordPay Could Be the Key to More than Payments

adaptive, (Mar 21, 2016)

Ford is repositioning itself as a mobility company – and that means plenty of mobile apps, services and partners, plus a mobile wallet. Susan Kuchinskas investigates whether this morph makes sense.

Localz Only: Startup Using Location Tech to Boost Efficiency, Reduce Payment Friction

adaptive, (Mar 21, 2016)

A company born in Melbourne, Australia, expanding into London with an eye on the US market knows a thing or two about location. Its name, Localz, is derived from the word, and it aims to help consumer-facing companies turn patrons into just that: locals/repeat consumers. But it’s also more than this. Tim Andrew, co-founder/commercial director for Localz shared with Open Mobile Media’s Robert Gray.

Mobile Digest: SXSW highlights innovation lull in mobile industry

adaptive, (Mar 21, 2016)

The music was great, the food was good, but South by Southwest showed the same lack of excitement in mobile innovation as Mobile World Congress did two weeks earlier. Andrew Tolve reports.

Incite asks marketers: Who inspires you?

Mark Kersteen, (Mar 18, 2016)

To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”