Brand Management
Nick Johnson, (Jun 24, 2015)
“It’s Cool When a Corporation Tweets Like a Teenager. It Makes Me Want to Buy the Corporation’s Products”
Liam Dowd, (Jun 19, 2015)
Here's a selection of the top tweets from the Summit
David Howell, (Jun 19, 2015)
Auto play video on Twitter, why brand persona is lacking in corporations, and YouTube Gaming channel coming soon
Conference Recording, (Jun 15, 2015)
Moreover, when employees share something with their social networks, it has 20 times more reach that typical brand sharing. It is time to...
Conference Recording, (Jun 15, 2015)
Hear from: BAE Systems, Vice-President, External Communications, Brian Roehrkasse BAE Systems, Head of Digital Communication, Dean...
Conference Recording, (Jun 15, 2015)
Hear from: United Nations, Social Media Team Leader, Nancy Groves Nexgate, Vice-President & GM, Devin Redmond Thomson...
Conference Recording, (Jun 15, 2015)
Hear from: Richard Margetic, Director of Social Media at Intuit, on how to get: Get senior leadership on board: Pacify potential fears,...
adaptive, (Jun 15, 2015)
To maximize the impact of social, every department must be included, and pulling in the same direction. In this session, hear how to move away...
Conference Recording, (Jun 15, 2015)
Hear from: Microsoft, Director Community and Social Support, Marc Schwartz Comcast, Executive Director, Digital Media Outreach &...
Conference Recording, (Jun 15, 2015)
Learn how to: Achieve customer consistency through a “single customer view”: Synthesize cross-channel information to equip your...
Conference Recording, (Jun 15, 2015)
For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016! Hear...
Conference Recording, (Jun 15, 2015)
Hear from: Hormel Foods, Manager, Digital Communications, Grant Wright FamilyShare Network, General Manager, Saul I....
Conference Recording, (Jun 15, 2015)
In the first six months of 2015, NBC Sports Group has broadcast Super Bowl XLIX, a memorable Triple Crown run, the English Premier League, the...
Conference Recording, (Jun 15, 2015)
In this session hear how to filter through your sea of data to generate actionable insights that will drive your business forward. Learn how...
Conference Recording, (Jun 15, 2015)
To thrive in a world of ever-increasing competition and heightened customer-expectation, your customer must take center-stage of your social and...
Conference Recording, (Jun 15, 2015)
Social Businesses recognize the evolving relationship between social media and their over-arching business goals. In this session, hear from leading...
Mark Kersteen, (Jun 10, 2015)
Check out summation of all things marketing in this handy infographic!
Mark Kersteen, (Jun 10, 2015)
There is a divide within organizations and marketing departments, but it’s quickly going away. This is the divide between what is quantifiable, and what isn’t.
Mark Kersteen, (Jun 10, 2015)
We spot trends. We can’t help it. We talk to marketers, we follow the industry, and we see them coming. The changing relationship between brand marketers and external agencies has been on our radar for a while. Recently, we’ve seen some interesting developments.
Catherine Mitchell, (Jun 9, 2015)
Whether a household name or an up-and-coming business, having a good social media presence can make the difference between long-term survival and short-term failure.