By Nick Johnson - August 30th, 2011
IKEA have recently launched their ‘Go Happy To Bed’ campaign - which focuses on an integration of Facebook Connect with YouTube. After a short introductory video, the campaign asks to connect ...
After a short introductory video, the campaign asks to connect with your Facebook account, and then asks who you share your bedroom with, along with a few other bits of personal info. After a short period where your room is ‘built’ from comments from your Facebook Wall, another long video runs.It shows your new bedroom - including photos taken from your Facebook Wall and added to your Bedroom Wall, and (rather spookily) namechecks you as well.
1) Integrate your Facebook activity better - perhaps you mention that you need a new lamp, or want a bigger bed? I can't tell whether any info like that is integrated into this new room. If it is, then the impact is lessened by not letting me know. If it's not, why not?
3) Use social media better: One way to better personalise my room is to include some evidence of the girlfriend I've just told IKEA I live with. There's an added benefit here - once I say I share my room, why doesn't IKEA request they connect to the room, too? That way not only do I get a more personalised room, but IKEA get another potential customer viewing and engaging with the campaign...
So I’d probably give this campaign a 6 out of 10. It’s a very cool little gimmick, but the social integration does seem only skin-deep at this stage.
Hat Tip - Digital Buzz Blog