By Nick Johnson - May 2nd, 2012
Connect via Facebook to download an exclusive interview with Linda Rutherford, who is responsible for Southwest Airlines' PR and communications teams. Linda discusses how Southwest Airlines use ...
Connect via Facebook to download an exclusive interview with Linda Rutherford, who is responsible for Southwest Airlines' PR and communications teams.
Linda discusses how Southwest Airlines use social media to enhance their brand, respond to crises and manage their reputation.
Linda was speaking to Nick Johnson, Founder of Useful Social Media, at the Reputation Preservation and Crisis Communications Summit, which took place in New York in March 2012.
Download this short interview with Linda below: