By Nick Johnson - September 23rd, 2011
Hi all, Four interesting pieces for you today, so straight into it Regulated industry sets up common standards for social media use Social media for regulated industries is a difficult game. L...
Hi all,
Four interesting pieces for you today, so straight into it
Regulated industry sets up common standards for social media use
Social media for regulated industries is a difficult game. Legal landmines, ethical problems and various other obstacles stand in the way - problems that are simply not as large for unregulated industries. And yet social media can be as powerful for these industries as others. So it's refreshing to see the alcohol industry is proactively taking steps to address the issue - with the announcement of new guidelines which must be followed from the 30th September onwards. More here.
How Facebook's new changes will harm your social media activity
Facebook have rolled out a variety of tweaks and changes in the last week - with newly announced subscriptions now available so users can have asymmetric relationships with each other, and new Facebook Lists, which are thought to be a direct response to the 'circles' feature in Google+.
However, while useful for individuals, the developments are worrying for brand managers. Simply Zesty has more.
An introduction to gamification, its benefits and limitations
Our very own Alex Wilson has written up an introduction to the new buzzword, 'gamification'. Alex looks into what gamification is, whether it is simply a fad that will fade away, and how gamified marketing efforts have worked so far. Featuring examples from Buffalo Wild Wings, DevHub, DailyFeats.com and more, it's worth a read. See the whole piece here.
A case study on the UK's best airport for Twitter engagement
Another piece of great content from the guys at Simply Zesty. This time it's a study of Twitter engagement best practice. The team have put together a ranking system to investigate the best engagement from all UK airports. Read on to find out which KPIs they have used to judge, why social media is particularly important for airports - and who the winner is!
That's all this week folks, see you next time,
Nick